Artificial intelligence was the talk of 2023, and, as we progress into the new year, the market is becoming increasingly saturated with AI tools for this, that and everything! While the AI boom…

Video content is an excellent way to boost user engagement, but, like any form of content, your on-site videos need to be optimised for both human users and search engines if they’re to elevate your…

At the end of last year Google announced that Consent Mode v2 will be required by March 6th, 2024 – and website owners operating with Europe would need to ensure changes were implemented in order to…

Google’s generative search response, SGE (Search Generative Experience), is poised to change the way many people interact with SERPs. Understandably, this has site owners worried that their hard-…

The migration to GA4 was a significant one - for many reasons. But one of the most disorienting aspects of this transition was coming to terms with a new data model, not just in how it gathers and…