On July 1, 2024, Google will complete the decommissioning of Universal Analytics. This concludes an incremental sunsetting process that began in Q1 of 2023.  During this period, Google has been…

On March 5th, it was announced that Google were breaking ground on their March 2024 core algorithm update — and that it was going to be larger and more complex than the core updates of recent memory…

Despite growing awareness surrounding online accessibility and inclusivity, there are still barriers present that deny many people with disabilities the full benefits of the online space. The…

Recently, there has been a surge in a new ghost spam viral exploit affecting websites worldwide, particularly in Google Analytics 4. We want to bring this to your attention to ensure the safety and…

Artificial intelligence was the talk of 2023, and, as we progress into the new year, the market is becoming increasingly saturated with AI tools for this, that and everything! While the AI boom…