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At the end of last year Google announced that Consent Mode v2 will be required by March 6th, 2024 – and website owners operating with Europe would need to ensure changes were implemented in order to…
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Google’s generative search response, SGE (Search Generative Experience), is poised to change the way many people interact with SERPs. Understandably, this has site owners worried that their hard-…
The migration to GA4 was a significant one - for many reasons. But one of the most disorienting aspects of this transition was coming to terms with a new data model, not just in how it gathers and…
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Marketers have mere seconds to demonstrate the value of their web pages. And of the major content forms, video is proving the most capable of catching and holding our eyes. The dynamic and direct…
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By Q3 of this year, Google has stated that Chrome’s third-party cookie jar will be empty — following similar moves by competitors, Firefox and Apple’s Safari. This portends the beginning of an…