Pay Per Click (PPC) Advertising
Pay Per Click (PPC) is digital advertising you only pay the media owner for when someone clicks on your ad. What matters here is the value of the click, not the volume of clicks achieved. The focus should always be on reaching the right people, at the right time. PPC advertising is highly responsive and needs-focused. If you’re looking to deliver quick results (perhaps to counteract competitor activity) quick set-up means you can immediately place your website on search engines and social platforms most relevant to your business. It can also be used tactically to support specific issues or opportunities. And, as it is a ‘sales tap’ type of advertising – it can be turned on or off to suit capacity and budgets.
Conversion Rate Optimisation (CRO)