Our approach

About us

 

With offices in the East Midlands and South East, we are a Digital Marketing Agency focusing on SEO and Paid Advertising. We are strong on strategy, technical and delivering on our promises. We strongly believe in long-lasting, mutually beneficial relationships.

Acquiring your ideal customer

 

The starting point of any project or campaign should always be your customer, their needs and how your product or service is the best answer for that need. Our customer-first strategy has helped our clients target thousands of prospects with highly relevant messages to convert them into loyal customers.

Acquiring more profitable customers doesn’t come from generating hypothetical personas via brainstorming session but using extensive data and insight to understand who your target customers are, why and how they buy, and where they are active online.

Strategies based on insight and experience are implemented across all touch points: understanding the buying intention from the keywords used through the content used across your channels: your website, blog, and advertising whether it be PPC, display or paid and organic social . An integrated and consistent approach for your brand and specific for your different audiences.

And we learn as we go. Campaigns are dynamic; they develop over time, fine tuned by testing, rigorous tracking, and evaluation of performance against objectives, becoming more efficient as they run.

It's all about the results

 

With a clear customer target in mind the next key step is to set meaningful and realistic targets – no false promises and undeliverable numbers. Coming from commercial and not classic, agency backgrounds, we think like our clients – we think about the commercial challenge not just the brief.

Using our well-developed planning approach, we help our clients structure their offer for each channel, identify and model potential customer audiences and most importantly, model market demand to understand the likely return on investment. Getting into the detail such as the value of the purchase, the frequency of purchase even the likelihood to recommend allows us to understand the true value of the customer relationship acquired and set appropriate target customer acquisition costs.

How can we help you ?

Contact us for an initial discussion or free audit

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