Search Engine Optimisation (SEO)
Our SEO team works with you to truly understand your business objectives, target audience, competitors and marketplace. It’s only after this that we review your website and other online presence from a
technical SEO point of view, including deep keyword research. This will reveal the opportunities that inform the SEO strategy.
“We have worked with TDMP for a number of years and have been very pleased with their friendly and professional service. They have worked with us to develop our websites and improve our organic listings. It was important that they integrated their role with the services provided by our marketing company and this has been done seamlessly. I would have no hesitation in recommending them to other companies”
Craig Merry , Director - Invalifts
At this point, our team often move into the content and offsite phase. Links are still essential to a site’s ranking – so we spend time developing offsite campaigns which focus on building high quality, relevant backlink profiles.
Keyword research from the audit phase of our process will make sure that time and expertise is used on improving rank for keywords which will help achieve your business objectives, from brand awareness to sales. We also pay close attention to managing ‘toxic’ links that can drag down the rank of a website, negating the good work done elsewhere.
The first stage of an SEO strategy is often focused on technical, on-site optimisations. This might be as simple as correction of 404 errors (broken links) or the creation of a sitemap. With technical optimisation achieved, our team build your business a technical plan that will deliver results.
We never adopt a ‘cookie-cutter’ approach to planning SEO. Your specific needs are wide-ranging and Google’s requirements are ever-changing, so we need to be on our toes at all times. Being ahead of the curve in knowing how to respond to new ranking criteria, such as Mobile-First, gives your business a critical competitive edge.
"We at Erna Low have been delighted with the work undertaken by TDMP on our behalf these past few years. They have not only performed very successfully in improving SEO for our company, but they have worked closely with us to improve commerciality and useability of the site – bringing to us their own unique insight to launch a brand new website, constantly giving excellent personal service and passion to the job."
Joanna Yellowlees-Bound, CEO - Erna Low Consultants
On-page SEO is concerned with your key website pages and the background technical elements. Both need to be optimised to make sure that each page appears the right way to attract the right clicks, for the right keywords. Our technical team at TDMP takes great care to make sure that every element is correct and adheres
to the most up to date best practice, as a quick fix issue can sometimes result in penalties that affect your search rankings. Once that is completed, our content experts optimise the visible elements of your site to make sure that it appears in search results for the keywords most used by your target audiences.
"We have been working with TDMP since early 2016 for all our digital marketing activity including SEO and Pay-Per-Click. Working with us to develop and deliver a digital marketing strategy for our business, in order to improve the visibility of our website and increase visitor levels. With a dedicated contact always available, we’ve enjoyed a good relationship and seen a significant increase in traffic, and more importantly, growth in engagement numbers too. We look forward to continued success as we take the business forward and explore new business areas in the future.”
Julie Wilson , Marketing Manager - MRS Training & Rescue
Off-page SEO focuses on increasing the authority of your domain by making sure that relevant websites link to the best content on your site. This type of activity is essential to ranking for keywords. Our SEO experts use competitor and keyword research to target the best and most
relevant websites. The importance of off-page SEO is not universally accepted. At TDMP we have achieved better results for your company by combining it with an on-page SEO strategy - with our experts building partnerships and links with some of the UK’s largest websites.
"We are always confident in recommending TDMP for our client’s digital marketing. Whether it be for example; strategy development, protecting hard earned SEO rank in a site migration, addressing negative content online or developing a paid social campaign, they always apply the same rigour to delivering really effective programmes and campaigns."
Stephen Knight, Managing Director - Pimento