Social Media Marketing
At one point, there was a rush to be on as many social channels as possible, regardless of the effect on customers or business performance. Now it’s about posting high quality and relevant content on the right social platforms; which may be a single one.
A data-driven strategy is essential to making sure your social media output is efficient. With validated insights, a clear outreach plan can be put in place, whether the focus is brand awareness or driving sales.
Social Media Audits
Organic and Paid Strategies
Guidance and Training
Increasingly, social media profiles can have a large impact on a website’s online presence. Setting up a social channel is only step one - it's important the channel is correctly branded and optimised. Our team at TDMP brings creativity and data-driven insights to social media.
We're keen to help you create social media profiles which are a true representation of your brand – we also work with in-house teams to develop a presence that meets brand and commercial KPIs.
"Adam and the team at TDMP has lead numerous projects which have helped us grow our customer base, enhance organic visibility and improve our overall customer journey. The team continue to be our digital marketing gurus and every strategy developed has paid off – their constant hard work, expert insights and achieved results has proven to us the importance of digital.”
Grace Dowling , Marketing Manager - The Health Insurance Specialists
We first take a look at your current social media activity - this helps us identify how your audience is reacting to the content you distribute on social platforms. Through channel analysis, competitor research
and social advertising reviews, our team will establish the current status of your social media activity and recommend key opportunities to connect with your most valuable audiences.
"We are always confident in recommending TDMP for our client’s digital marketing. Whether it be for example; strategy development, protecting hard earned SEO rank in a site migration, addressing negative content online or developing a paid social campaign, they always apply the same rigour to delivering really effective programmes and campaigns."
Stephen Knight , Managing Director - Pimento
Our team will create your business a strategy for both organic and paid social media activity that will attract new prospects and engage current customers in the social channels they prefer.
Paid social media advertising can be a powerful and cost-effective acquisition tool that also boosts brand awareness within a targeted audience. Channels including Facebook and LinkedIn allow brands to reach an audience based on demographic factors like age, income and location. Facebook and others also have ‘life event’ targeting options which allow brands to target users based more on personal data;
such as when they moved house or if an anniversary is due. Even more than paid-for advertising, organic reach for brands on social platforms depends on one overriding factor; the creation and distribution of high quality content. The better and more relevant it is, the more likely it is to be shared.
Our social specialists at TDMP are experts in creating content for both paid and organic activity – with in-house designers and content writers specialising in advertising creatives, blog posts, white papers and infographics.
"We at Erna Low have been delighted with the work undertaken by TDMP on our behalf these past few years. They have not only performed very successfully in improving SEO for our company, but they have worked closely with us to improve commerciality and useability of the site – bringing to us their own unique insight to launch a brand new website, constantly giving excellent personal service and passion to the job."
Joanna Yellowlees-Bound, CEO - Erna Low Consultants
Some businesses prefer to manage their social media output in-house. If this is the case with your organisation, our team can make sure your team’s time is spent efficiently. We are experienced in developing guidelines, strategies and work plans that are easy to follow and makes sure that your social media output is consistent.
We are also able to provide design and creative development services. Creating graphics or content to support social media output can be time-consuming so we can create your company a shareable bank of content - which is designed to reduce demands on your internal teams’ time and capacity.
"The nimble team at TDMP are not afraid of a challenge, they impressively work to get under the skin of their clients in order to come up with the best strategic solutions. Not only do they deliver results-driven digital strategy, they are excellent communicators, able to clearly communicate the world of digital and ROI (from PPC through to SEO and Social) to a range of key stakeholders."
Naomi Fisher, Founding Director - Olea London