We work closely with our clients to understand their business needs, align with their ambitions - to provide the right blend of digital marketing services.
Each of these services fulfils a particular role in the mix, and we combine the right ones to make a whole that is greater than the sum of the parts.
Pay Per Click (PPC) Advertising
Make life simpler.
Helping you make the right choice.
The foundation of effective digital marketing
With the right strategy in place and high quality data on tap, Search Engine Optimisation (SEO) can be one of the most cost-effective digital marketing techniques.
SEO improves the visibility of your site in organic search. Making your site easy to find on multiple search engines without paying media costs
makes more than economic common sense. It’s also the first step in providing a better end-to-end customer experience. Search is the cornerstone of our business. We use a range of techniques to set-up, deploy, monitor and refine search campaigns that are less concerned with big numbers and more focused on generating high quality leads that are more likely to convert.
"We have been working with TDMP since early 2016 for all our digital marketing activity including SEO and Pay-Per-Click. Working with us to develop and deliver a digital marketing strategy for our business, in order to improve the visibility of our website and increase visitor levels. With a dedicated contact always available, we’ve enjoyed a good relationship and seen a significant increase in traffic, and more importantly, growth in engagement numbers too. We look forward to continued success as we take the business forward and explore new business areas in the future.”
Julie Wilson - Marketing Manager , MRS Training & Rescue
Commercially focused campaigns that give more bang for your buck
Pay Per Click (PPC) is potentially low cost paid-for digital advertising. What really matters is maximising the value of each click, not simply generating a huge volume of clickers.
PPC is digital advertising you only pay the media (or cost of) owner for, when someone clicks on your ad. TDMP’s expertise lies in devising PPC campaigns that attract those people to your site who are more likely to convert, which makes each click more valuable. Success should never be just about the number of clicks
if the people who arrive at your site do not go on the buy or register, whatever the commercial objective may be.
Over the years, we have developed a robust test and learn logic that optimises our customers’ PPC campaigns to deliver the right people at the right time. In effect, we build an acquisition pipeline that can be carefully controlled to match your business capacity and marketing budget.
“I’m happy to recommend TDMP - their clear and straight forward approach to PPC has helped us achieve impressive commercial results. After implementing sophisticated tracking, which helped us measure ROI from campaigns, we saw an increase in sales of 19% and increased revenue of 32%, in the first year of activity.”
Nick Massey - Director , Polar Automotive
Be seen in all the right places
The GDN (Google Display Network) is a vast collection of websites that feature display advertising alongside the content on their pages. Displaying within this network helps to reach new customers and improve brand awareness as customers move through their buying journey.
Compared to Paid Search Marketing, the GDN tends to offer a lower cost per click, and there are many different opportunities to pin-point the correct audience, even if they aren’t actively looking for a specific product or service. TDMP’s Display team use their expertise and obsessive attention to detail to make sure our clients’ campaigns are eye-catching and effective:
We continually identify and review the sites displaying our clients’ ads,
instantly excluding poor performing and irrelevant sites whilst bidding intelligently on those with the best results. Display ads influence brand awareness and assist future conversions. So getting the creative execution right is critical. Our skilled in-house design team is available to build and optimise your creatives.
We continually test and refine the targeting methods (keywords, placements, topics, interests etc.) to ensure your ads are only displayed to the most relevant and suitable websites to your audience.
Finally, we are keenly aware that over-exposure to re-targeted advertising in particular can negatively affect your brand. Sensible frequency capping makes sure that prospects and customers are not annoyed by your advertising..
"I have worked with Digital Dynamix (TDMP) for a number of years and their assistance in overseeing all website items for us has been invaluable. Right from the start, when they rebuilt our website for us, they have changed the website management process to something more understandable for us as well as increasing the productivity of the site itself. The team watch out for changes to search engines processes so that we are not caught out by updates and are continually working to improve our visibility. This all frees up our own time to concentrate on the parts of the business that we need to focus on."
Harvey Banner - Managing Director , Working Environments
Bringing relevant brand stories to the right people
Branded content can be a powerful way to connect with an audience that isn’t quite ready to buy. But there’s no point in creating any content if it’s a) irrelevant and b) invisible to the right prospects.
Content marketing is a broad church - from blogs to films, games to infographics, podcasts to apps - distributed across a gamut of platforms and channels. Visibility and promotion should be at the
forefront of any content marketing strategy, but it should also integrate with other digital marketing disciplines.
TDMP has the expertise to ensure that digital content hits the mark, creatively and commercially. Using access, engagement and action data, we help our clients tell compelling brand stories that support SEO strategy and connect with the right audiences.
"Adam and the team at TDMP has lead numerous projects which have helped us grow our customer base, enhance organic visibility and improve our overall customer journey. The team continue to be our digital marketing gurus and every strategy developed has paid off – their constant hard work, expert insights and achieved results has proven to us the importance of digital.”
Grace Dowling - Marketing Manager , The Health Inurance Specialists (THIS)
Be part of customers’ buying conversations
Depending on your specific aims, social media marketing is equally suited to supporting brand awareness and driving sales, by bringing businesses closer to customers in real time.
It’s true that not every business needs to be present on every social channel, but a poor social media profile can adversely affect website rankings. So it’s important to integrate social media activity within any
digital marketing strategy. TDMP specialises in developing social media profiles that reflect our clients’ brands – often working hand-in-hand with their internal community management teams. We apply data-driven strategies to improve outreach and engagement on your chosen social channels. By directly measuring all activity against acquisition and conversion metrics, constant feedback and improvement is effectively ‘baked in’.
"We are always confident in recommending TDMP for our client’s digital marketing. Whether it be for example; strategy development, protecting hard earned SEO rank in a site migration, addressing negative content online or developing a paid social campaign, they always apply the same rigour to delivering really effective programmes and campaigns."
Stephen Knight - Managing Director , Pimento
Regain and maintain control of your standing online
In the digital age, where opinions are shared as fact, a hard-won reputation can be wiped out in minutes. The good news is that the same channels can be used to rebuild your standing; rapidly and ethically.
With the correct strategy in place, two key digital marketing disciplines can be used to minimise the effects of bad publicity.
1. Ethical and effective SEO techniques can be used to raise positive search results above negative ones.
2. Creating or surfacing content that directly addresses negative results to support this SEO activity.
TDMP’s digital reputation team will audit, improve and manage activity to focus on increasing the rank of positive news. We’re experienced in working alongside our clients’ PR teams to coordinate and combine traditional reputation management techniques with our data-driven services.
"The nimble team at The Search Partners are not afraid of a challenge, they impressively work to get under the skin of their clients in order to come up with the best strategic solutions. Not only do they deliver results-driven digital strategy, they are excellent communicators, able to clearly communicate the world of digital and ROI (from PPC through to SEO and Social) to a range of key stakeholders."
Naomi Fisher - Founding Director, Olea London
Planning for successful digital marketing
Whatever your ultimate commercial and business aims – better ROMI, higher quality acquisition, better conversion rates, deeper customer loyalty – successful digital marketing should begin with a clear and well-communicated strategy.
Planning for digital marketing is no different to planning for traditional channels – it is about understanding the route potential customers take to find you and why they’d choose you over one of your competitors. Talking to them along their preferred pathways and building sales
stories around your business strengths provides the framework to build your strategy around. Our customers use TDMP in the role of trusted advisors; regardless of whether they are a fresh start-up or a highly successful, well-established company. They share in-depth knowledge of their business and market with us, and in turn we share our deep understanding of digital marketing. The result is a bespoke strategy that takes the best from everyone involved and has our clients’ commercial interests at heart.
"We at Erna Low have been delighted with the work undertaken by TDMP on our behalf these past few years. They have not only performed very successfully in improving SEO for our company, but they have worked closely with us to improve commerciality and useability of the site – bringing to us their own unique insight to launch a brand new website, constantly giving excellent personal service and passion to the job."
Joanna Yellowlees-Bound - CEO , Erna Low Consultants
Complete your end-to-end digital marketing
There’s little point in getting better quality customers to your website for less outlay if the site experience itself is poorly designed and not built to fulfil the needs of those customers quickly and easily.
A successful site behaves intuitively, making it near-effortless for customers to achieve what they came to the site for. Using the same data-led insights that direct the marketing efforts to structure, design and develop the destination site provides a joined-up experience for the customer from end-to-end. And for your business.
TDMP clients trust our expert technical team to design and build websites to meet their customers’ diverse needs. Using proven open source technology, we deliver responsive sites that work beautifully on
mobile, tablet and desktop.
Naturally, TDMP insight and expertise is applied to ensure that each site maximises our search, social, content and PPC skills. After all, there’s no point in building a beautiful new online experience that no-one will ever visit. And when a new site is taking over from an existing one, we take care to ensure that none of the hard-earned organic rank is lost in the migration process..
Using the latest industry insights we ensure all our websites are built using the latest mobile first technology, and live customer session recording guides a user experience that doesn’t only make sense in theory, but where it matters – in practice.
"We at Erna Low have been delighted with the work undertaken by TSP on our behalf these past few years. They have not only performed very successfully in improving SEO for our company, but they have worked closely with us to improve commerciality and useability of the site – bringing to us their own unique insight to launch a brand new website, constantly giving excellent personal service and passion to the job."
Joanna Yellowlees-Bound - CEO, Erna Low Consultants