TDMP is a digital marketing and PPC agency who specialises in highly targeted, data-driven PPC campaigns which deliver website visitors who are ready to convert. Pay Per Click (PPC) is digital advertising you only pay for when someone clicks on your ad. What matters here, is the value of the click, not the volume of clicks achieved. The focus should always be on reaching the right people, at the right time. PPC is highly tactical – and can be ‘turned on’ or ‘turned off’ to support specific business issues or opportunities.
Conversion Rate Optimisation
Google Ads campaigns allow you to place your brand in front of users at key points in the purchasing funnel – through search, shopping, display and video placements. Our systematic and analytical approach allows us to focus campaign activity on attracting the customers who will add the most value to your business – and use data to optimise your Google Ads for maximum ROI.
Microsoft Advertising works in a similar way to Google Ads and is a great channel to use if you’re looking to diversify your PPC strategy and achieve greater exposure for less. Due to lower competition on this channel, the cost per acquisition is generally lower than Google Ads, with clicks being on average 70% cheaper.
At one point, there was a rush to be on as many social channels as possible, regardless of the effect on customers or business performance. Now it’s about sharing high-quality relevant content, on the appropriate social media platforms used by your target audiences, whether it be Facebook, Twitter, Instagram or all social platforms. A data-driven strategy is essential to making sure your social media output is efficient. With validated insights, a clear outreach plan can be put in place, whether the focus is brand awareness, driving sales or supporting a wider digital marketing strategy.
Display & Remarketing
Display advertising allows you to place your brand in front of a large audience for a relatively low cost. We work with clients to create content which will appeal to target audiences across the Google Display Network.
Remarketing allows you to retarget users that have already engaged with your brand, a group which is more likely to convert. We use a variety of remarketing techniques, on a range of platforms, to help your business re-engage this highly valuable audience.