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The UK’s 2026 zero click problem: what’s driving it and how businesses can respond
SEO , AI 9 MIN READ
SparkToro, in collaboration with Similarweb, has released the latest findings of its ongoing zero-click study, revealing that not only is the zero-click trend still present in the US, but that it’s actually accelerating over time. Following the US data, an expanded report was published,…
BY: Zach Jackson
A dark landing page image featuring three clusters of flat-style illustrations. From left to right, the graphic elements show a web analytics dashboard with a rising growth chart, a central dashboard displaying AI performance data, and a local SEO dashboard connected to a digital storefront icon.
SEO , Local SEO , PPC , Google update , Google My Business , AI 12 MIN READ
Mid-June 2026 search industry updates
BY: Zach Jackson
A photograph of a hand reaching across the frame, handing a paper cut-out of a heart to another hand.
6 MIN READ
How charities can increase donations amid donor fatigue
BY: Zach Jackson
Landing image - A close-up photo of the Google Search Console UI - showing the key metrics block and chart view immediately below
SEO , AI 5 MIN READ
AI performance reports in Google Search Console - What they do and do not tell you
BY: Zach Jackson

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3 graphical representations of key search industry updates from May 2026. From left to right: May 2026 broad core algorithm update, AI insights in Microsoft Clarity, and intent matching in Google Ads
SEO , PPC , AI 17 MIN READ
May 2026 search industry updates
BY: Zach Jackson
The Google Chrome logo on a 3D tile on a green background
SEO , AI 7 MIN READ
Chrome’s new AI Mode search experience: What it means for marketers
BY: Zach Jackson
Google's AI "star" logos against a colourful background - with Google's blue, yellow, green, and red colours as shadows running along the top of the image
AI , SEO , PPC , Google update 11 MIN READ
Evolution of AI Overviews - a stage-by-stage breakdown of real-world search impact (2023-2026)
BY: Zach Jackson
A graphically rich flow chart with illustrations indicating a flow of information from GBP into Google's AI, then out into Google Search
Local SEO , AI , SEO 7 MIN READ
Are Google Business Profiles worth optimising in the age of AI?
BY: Zach Jackson
Three flat-style illustrations, each depicting an important search industry update from April 2026: AI insights in Search Console, AI platform crawl and traffic data, and AI Mode in Chrome developments
SEO , PPC , AI , Google update 18 MIN READ
April 2026 search industry updates
BY: Zach Jackson
An image with a background split vertically 50-50 green and white. The green half says 'Q1 2026' with a search bar graphic beneath showing the query 'Marketing Matters'. The white half says 'A TL;DR Guide'.
SEO , PPC , AI , Google update 8 MIN READ
Marketing Matters: Q1 2026
BY: Zach Jackson