Insights

Yesterday Google launched its latest PageSpeed Insights (PSI) update, with a focus on usability and clarity. Below we list the key changes and why we think this will have a positive impact for…
In August 2021 Google announced it was changing its page title system, moving from dynamic, changing titles based on searchers’ queries, to more static page titles. In this article we will discuss…
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Many SEO variables go into ensuring your website ranks as high as possible on search results pages (SERPs) and Google uses over 200+ ranking factors, consisting of many ranking signals, which can…
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Backlinking is a form of digital PR which helps tell Google that your website is legitimate and trustworthy. Backlinks are an essential part of any SEO strategy, however there are instances where…
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Online reviews are important to both offline and online businesses. Positive reviews help to create a positive online brand reputation – and can help to improve organic visibility. Google’s E-A-T…