Local SEO & Google Business Profile Services
Being visible in local search results is more important than ever, as Google continually releases updates to make their SERPs personalised to users. Google Business Profiles (GBP) are often overlooked within an SEO strategy, but if your business has local branches or offices then increasing visibility in proximity search results via a GBP can be a game-changer.
TDMP has experience developing multi-local business campaigns, with excellent results. GBP optimisation requires a different approach to SEO and the metrics themselves are different to other digital marketing techniques.
Key Services
We review your existing local visibility levels and reveal how many times your business could appear in local search and map results.
Using insights from the keyword volume assessment we identify opportunities and techniques required to improve local search visibility and generate traffic from local assets.
We work with you to develop meaningful reports which detail the performance of the campaigns and metrics in line with business objectives.
Google Business Profiles
Google Business Profiles is a free tool developed by the search engine which allows online and store fronted businesses to promote their profiles within search results and maps. Google Business Profiles display information likely to be sought by searchers who are searching for your business directly, or a service/product you offer – including links to a business website, location information, customer reviews and relevant images.
If optimised correctly, Google Business Profiles provide the opportunity to attract and engage potential customers within search or maps results.
Tracking Success
When correctly verified and claimed, we can track the success of Google Business Profiles using a range of metrics. As part of our service, we work with clients to identify the metrics which matter and report these metrics to show the success of a profile in local search results.
Metrics include direct searches (the number of times your profile appeared for searches that include your brand name) and discovery searches (the number of times your profile appeared for searches that include only a product or service keyword). These metrics not only show success – but also help to guide ongoing strategy and the identification of opportunities.
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Contact us to learn more about our local SEO services
We offer a free informal, no-obligation chat about your requirements. Even if we’re not the answer for you, we might be able to point you in the right direction.
Testimonials
We at Erna Low have been delighted with the work undertaken by TDMP on our behalf these past few years. They have not only performed very successfully in improving SEO for our company, but they have worked closely with us to improve commerciality and useability of the site – bringing to us their own unique insight to launch a brand new website, constantly giving excellent personal service and passion to the job.
Joanna Yellowlees-Bound
CEO, Erna Low Consultants Ltd
TDMP has been the key to growth. Since they took over, they have increased premiums by an average 50% and reduced the cost per conversion by 52% by month 6. This has been achieved through their strategic approach and daily management of the campaign, a level of service which makes them feel part of our team.
Robin Dowling
The Health Insurance Specialists
We are always confident in recommending TDMP for our client’s digital marketing. Whether it be for example; strategy development, protecting hard-earned SEO rank in a site migration, addressing negative content online or developing a paid social campaign, they always apply the same rigour to delivering really effective programmes and campaigns.
Stephen Knight
Managing Director - Pimento
