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Microsoft Consent Mode: Deadline approaching!
PPC 6 MIN READ
From May 5, 2025, Microsoft Advertising will require all advertisers to send explicit user consent signals when using its Universal Event Tracking (UET) tag by implementing “UET Consent Mode”. If your website collects data for advertising purposes—and you use Microsoft Ads—this is a must-read. Let…
BY: Zach Jackson
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Content Marketing 16 MIN READ
Does AI plagiarise? — ChatGPT, Perplexity, Gemini vs plagiarism detectors
BY: Zach Jackson
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SEO , PPC 7 MIN READ
Mid-February 2025 search industry updates
BY: Zach Jackson
A smartphone on a red background, showing the Google Search UI.
SEO , PPC 11 MIN READ
January 2025 search industry updates
BY: Zach Jackson

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SEO 5 MIN READ
AI search is "stealing" your SEO data - Why it matters
BY: Zach Jackson
A smartphone showing the Google Search UI, resting on a red background
Google update , SEO 14 MIN READ
December 2024 search industry updates
BY: Zach Jackson
The Microsoft Ads icon and Google Ads icon on a split blue background
PPC 10 MIN READ
Microsoft Advertising vs Google Ads - Which is best for your brand?
BY: Zach Jackson
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Google My Business , Local SEO 8 MIN READ
Google Business Profile video verification - full guide
BY: Zach Jackson
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SEO , PPC , Google My Business , Google update 10 MIN READ
November 2024 search industry updates
BY: Zach Jackson
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Google update , SEO , PPC 9 MIN READ
Google November 2024 core update: Overview & analysis
BY: Zach Jackson