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Microsoft Consent Mode: Deadline approaching!
PPC 6 MIN READ
From May 5, 2025, Microsoft Advertising will require all advertisers to send explicit user consent signals when using its Universal Event Tracking (UET) tag by implementing “UET Consent Mode”. If your website collects data for advertising purposes—and you use Microsoft Ads—this is a must-read. Let…
BY: Zach Jackson
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Google update , SEO 8 MIN READ
August 2024 Google core algorithm update: what you need to know
BY: Zach Jackson
A woman sat at her computer with her hand raised to her chin in deep thought
SEO , Technical 6 MIN READ
It's time to rethink your marketing KPIs - here's why
BY: Zach Jackson
A smartphone showing the Google Search UI
Google update , PPC , SEO 19 MIN READ
July 2024 search industry updates
BY: Zach Jackson

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A smartphone on Google Maps showing a map pin.
Google My Business , Local SEO 11 MIN READ
Understanding recent Google Business Profile updates
BY: Zach Jackson
The GTM logo surrounded by an unlocked padlock symbol, a down-trending graph symbol, and a problem-solving symbol.
Technical 8 MIN READ
Why you need to update your GTM account ASAP
BY: Zach Jackson
A storefront graphic with a map pin and star in the window, and a hand receiving pound sign on the door.
Google My Business , Local SEO 11 MIN READ
Could Google Business Profile become a paid service in 2024/25?
BY: Zach Jackson
The Google Search interface on a tablet resting on a desk, with a coffee mug and plant in the background.
SEO , PPC 11 MIN READ
Google launches AI Overviews: Key features & updates
BY: Zach Jackson
A hand reaching towards a computer chip-style brain icon.
SEO , PPC 8 MIN READ
AI & digital marketing — May round-up
BY: Zach Jackson
The Google search interface on an iPhone resting on an orange surface.
SEO , Google update 11 MIN READ
What Google's March update reveals about the future of SEO
BY: Zach Jackson