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SEO in 2025: What’s changing – and what no longer matters
SEO 7 MIN READ
Search engine optimisation continues to evolve in tandem with search, and with Google doubling down on AI-powered search, user intent, and content experience in 2025 – now’s the time to reassess SEO priorities. Many once-standard SEO practices are now outdated – and potentially damaging. Here’s…
BY: David Hyde & Zach Jackson
A graphic of Google's SERP
Google update , SEO , PPC 21 MIN READ
A guide to Google's 2024 SERP features: overview & how to appear for them
BY: Zach Jackson
Hands holding a phone showing the Google Search UI
Google update , SEO 8 MIN READ
August 2024 Google core algorithm update: what you need to know
BY: Zach Jackson
A woman sat at her computer with her hand raised to her chin in deep thought
SEO , Technical 6 MIN READ
It's time to rethink your marketing KPIs - here's why
BY: Zach Jackson

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A smartphone showing the Google Search UI
Google update , PPC , SEO 19 MIN READ
July 2024 search industry updates
BY: Zach Jackson
A smartphone on Google Maps showing a map pin.
Google My Business , Local SEO 11 MIN READ
Understanding recent Google Business Profile updates
BY: Zach Jackson
The GTM logo surrounded by an unlocked padlock symbol, a down-trending graph symbol, and a problem-solving symbol.
Technical 8 MIN READ
Why you need to update your GTM account ASAP
BY: Zach Jackson
A storefront graphic with a map pin and star in the window, and a hand receiving pound sign on the door.
Google My Business , Local SEO 11 MIN READ
Could Google Business Profile become a paid service in 2024/25?
BY: Zach Jackson
The Google Search interface on a tablet resting on a desk, with a coffee mug and plant in the background.
SEO , PPC 11 MIN READ
Google launches AI Overviews: Key features & updates
BY: Zach Jackson
A hand reaching towards a computer chip-style brain icon.
SEO , PPC 8 MIN READ
AI & digital marketing — May round-up
BY: Zach Jackson