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Flat-style illustration showing three icons: a Chrome warning symbol, an OpenAI browser window, and a Microsoft logo with a dollar sign, on a pale background.
October 2025 search industry updates
SEO , PPC , AI 12 MIN READ
With Google’s ongoing AI upgrades, OpenAI’s browser launch, and Microsoft tightening control across Bing and Ads, October was a busy month in search. Below, we’ve rounded up the most significant developments and explain their implications for digital strategy. Updates are colour-coded by…
BY: Zach Jackson
A smartphone showing the Google Search UI
Google update , PPC , SEO 19 MIN READ
July 2024 search industry updates
BY: Zach Jackson
A smartphone on Google Maps showing a map pin.
Google My Business , Local SEO 11 MIN READ
Understanding recent Google Business Profile updates
BY: Zach Jackson
The GTM logo surrounded by an unlocked padlock symbol, a down-trending graph symbol, and a problem-solving symbol.
Technical 8 MIN READ
Why you need to update your GTM account ASAP
BY: Zach Jackson

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A storefront graphic with a map pin and star in the window, and a hand receiving pound sign on the door.
Google My Business , Local SEO 11 MIN READ
Could Google Business Profile become a paid service in 2024/25?
BY: Zach Jackson
The Google Search interface on a tablet resting on a desk, with a coffee mug and plant in the background.
SEO , PPC 11 MIN READ
Google launches AI Overviews: Key features & updates
BY: Zach Jackson
A hand reaching towards a computer chip-style brain icon.
SEO , PPC 8 MIN READ
AI & digital marketing — May round-up
BY: Zach Jackson
The Google search interface on an iPhone resting on an orange surface.
SEO , Google update 11 MIN READ
What Google's March update reveals about the future of SEO
BY: Zach Jackson
A 3D rendition of the ChatGPT logo on a blue surface, with dots connecting to form a brain above.
SEO 7 MIN READ
AI bias & search engines: What marketers should know
BY: Zach Jackson
Google SERP on smartphone for the query 'Analytics' - with Google Analytics appearing first
SEO , PPC , Google update 6 MIN READ
Universal Analytics end of life: How to prepare
BY: Zach Jackson