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3D "bubble" blocks stacked in pairs against a backlit blue background, each featuring the logo and branding of a different social media platform that can be linked to Search Console: TikTok, YouTube, X, and Instagram.
Social content data in Google Search Console: Understanding 'Platform Properties'
Social Media , SEO 6 MIN READ
Google has now rolled out ‘Platform Properties’ in Search Console worldwide. This allows you to connect your external social media accounts (specifically YouTube, TikTok, Instagram, and X) and view Google Search data for your social posts in one place. This global launch follows a beta testing…
BY: Zach Jackson
A graphic of Google's SERP
Google update , SEO , PPC 21 MIN READ
A guide to Google's 2024 SERP features: overview & how to appear for them
BY: Zach Jackson
Hands holding a phone showing the Google Search UI
Google update , SEO 8 MIN READ
August 2024 Google core algorithm update: what you need to know
BY: Zach Jackson
A woman sat at her computer with her hand raised to her chin in deep thought
SEO , Technical 6 MIN READ
It's time to rethink your marketing KPIs - here's why
BY: Zach Jackson

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A smartphone showing the Google Search UI
Google update , PPC , SEO 19 MIN READ
July 2024 search industry updates
BY: Zach Jackson
A smartphone on Google Maps showing a map pin.
Google My Business , Local SEO 11 MIN READ
Understanding recent Google Business Profile updates
BY: Zach Jackson
The GTM logo surrounded by an unlocked padlock symbol, a down-trending graph symbol, and a problem-solving symbol.
Technical 8 MIN READ
Why you need to update your GTM account ASAP
BY: Zach Jackson
A storefront graphic with a map pin and star in the window, and a hand receiving pound sign on the door.
Google My Business , Local SEO 11 MIN READ
Could Google Business Profile become a paid service in 2024/25?
BY: Zach Jackson
The Google Search interface on a tablet resting on a desk, with a coffee mug and plant in the background.
SEO , PPC 11 MIN READ
Google launches AI Overviews: Key features & updates
BY: Zach Jackson
A hand reaching towards a computer chip-style brain icon.
SEO , PPC 8 MIN READ
AI & digital marketing — May round-up
BY: Zach Jackson