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Flat-style illustration showing three icons: a Chrome warning symbol, an OpenAI browser window, and a Microsoft logo with a dollar sign, on a pale background.
October 2025 search industry updates
SEO , PPC , AI 12 MIN READ
With Google’s ongoing AI upgrades, OpenAI’s browser launch, and Microsoft tightening control across Bing and Ads, October was a busy month in search. Below, we’ve rounded up the most significant developments and explain their implications for digital strategy. Updates are colour-coded by…
BY: Zach Jackson
Should my business be on Threads? Opportunities & key information
Social Media 8 MIN READ
Should my business be on Threads? Opportunities & key information
Why your PPC campaigns aren’t converting: Tips for improvement
PPC 10 MIN READ
Why your PPC campaigns aren’t converting: Tips for improvement
BY: Mary Liversidge
A graphic of Google's SERPs
Google update , SEO 13 MIN READ
A guide to Google’s 2023 SERPs features & how to appear for them
BY: Mary Liversidge

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GA4 Changeover Checklist
SEO 5 MIN READ
GA4 Changeover Checklist
BY: Mary Liversidge
Google to introduce generative AI responses in SERPs
Google update 5 MIN READ
Google to introduce generative AI responses in SERPs
BY: Mary Liversidge
Google Retires Four Ranking Systems & Updates Helpful Content Guidance
Google update 4 MIN READ
Google Retires Four Ranking Systems & Updates Helpful Content Guidance
BY: Mary Liversidge
Google update 10 MIN READ
GA4 vs Universal Analytics: The key differences
BY: Mary Liversidge
PPC , Social Media 13 MIN READ
Guide to Paid Social Channels: Which platform is right for my business?
BY: Mary Liversidge
How we use AI & Technology to Support Your Digital Marketing Campaigns
Content Marketing 7 MIN READ
How we use AI & Technology to Support Your Digital Marketing Campaigns
BY: Mary Liversidge