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3D "bubble" blocks stacked in pairs against a backlit blue background, each featuring the logo and branding of a different social media platform that can be linked to Search Console: TikTok, YouTube, X, and Instagram.
Social content data in Google Search Console: Understanding 'Platform Properties'
Social Media , SEO 6 MIN READ
Google has now rolled out ‘Platform Properties’ in Search Console worldwide. This allows you to connect your external social media accounts (specifically YouTube, TikTok, Instagram, and X) and view Google Search data for your social posts in one place. This global launch follows a beta testing…
BY: Zach Jackson
The Google search interface on an iPhone resting on an orange surface.
SEO , Google update 11 MIN READ
What Google's March update reveals about the future of SEO
BY: Zach Jackson
A 3D rendition of the ChatGPT logo on a blue surface, with dots connecting to form a brain above.
SEO 7 MIN READ
AI bias & search engines: What marketers should know
BY: Zach Jackson
Google SERP on smartphone for the query 'Analytics' - with Google Analytics appearing first
SEO , PPC , Google update 6 MIN READ
Universal Analytics end of life: How to prepare
BY: Zach Jackson

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A picture of the Google search engine interface on a laptop
Google update 8 MIN READ
A website owner’s guide to the Google March 2024 core algorithm update
BY: Zach Jackson
A door key resting on the Enter key of a black keyboard.
Technical , SEO 8 MIN READ
The European Accessibility Act 2025: Everything you need to know
BY: Zach Jackson
A red and black alert symbol on a grey backdrop
Technical 3 MIN READ
Important Alert: Ghost spam viral exploit targeting websites
BY: Zach Jackson
A hand reaching out towards a computer chip-style brain icon.
SEO , Content Marketing , PPC 11 MIN READ
AI for digital marketing: February round-up
BY: Zach Jackson
The Google logo on computer screen
Google update 8 MIN READ
Google Consent Mode v2: Everything you need to know
BY: Zach Jackson
A graphic showing scissors cutting into a digital video reel
SEO 8 MIN READ
How to optimise on-site videos
BY: Zach Jackson