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3D "bubble" blocks stacked in pairs against a backlit blue background, each featuring the logo and branding of a different social media platform that can be linked to Search Console: TikTok, YouTube, X, and Instagram.
Social content data in Google Search Console: Understanding 'Platform Properties'
Social Media , SEO 6 MIN READ
Google has now rolled out ‘Platform Properties’ in Search Console worldwide. This allows you to connect your external social media accounts (specifically YouTube, TikTok, Instagram, and X) and view Google Search data for your social posts in one place. This global launch follows a beta testing…
BY: Zach Jackson
A person biting a pencil in frustration while sitting at her laptop.
SEO , Technical 8 MIN READ
Technical limitations of Google SGE explained
BY: Zach Jackson
A pile of apples and a pile of oranges.
Content Marketing , Technical 11 MIN READ
UA vs. GA4: Comparing metrics [how they differ and why]
BY: Zach Jackson
A video 'play' icon
SEO 7 MIN READ
The role of video in SEO
BY: Zach Jackson

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A stack of three chocolate chip cookies on a desk.
Google update 9 MIN READ
Preparing for a cookieless future
BY: Zach Jackson
A smartphone showing the LinkedIn app loading screen.
Social Media 18 MIN READ
LinkedIn ad formats explained
BY: Zach Jackson
A jigsaw puzzle missing a puzzle piece.
SEO 20 MIN READ
Understanding missing data in GA4: causes & solutions
BY: Zach Jackson
The image of a brain drawn out with circuit lines on a glowing blue backdrop.
SEO 11 MIN READ
What does SEO for AI look like?
BY: Zach Jackson
Google Analytics 4 & AI
Google update 5 MIN READ
Google Analytics 4 & AI
BY: Zach Jackson
Preparing for Google SGE
Google update , SEO 13 MIN READ
Preparing for Google SGE – full breakdown
BY: Zach Jackson