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Flat-style illustration showing three icons: a Chrome warning symbol, an OpenAI browser window, and a Microsoft logo with a dollar sign, on a pale background.
October 2025 search industry updates
SEO , PPC , AI 12 MIN READ
With Google’s ongoing AI upgrades, OpenAI’s browser launch, and Microsoft tightening control across Bing and Ads, October was a busy month in search. Below, we’ve rounded up the most significant developments and explain their implications for digital strategy. Updates are colour-coded by…
BY: Zach Jackson
SEO , PPC 7 MIN READ
PPC and SEO working together: 5 ways to integrate
BY: Mary Liversidge
SEO 7 MIN READ
Seasonal SEO tips for year-round performance
BY: Mary Liversidge
Google’s ‘Helpful Content’ Update: What You Need to Know
Google update 3 MIN READ
Google’s ‘Helpful Content’ Update: What You Need to Know
BY: Mary Liversidge

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How to manage negative reviews: the do’s and don’ts
8 MIN READ
How to manage negative reviews: the do’s and don’ts
BY: Mary Liversidge
How GA4 is Changing Marketing Attribution
SEO 6 MIN READ
How GA4 is Changing Marketing Attribution
BY: Mary Liversidge
Meta’s New Recurring Notifications
Facebook 5 MIN READ
Meta’s New ‘Recurring Notifications’: An Email Marketing Alternative?
BY: Mary Liversidge
Update to Google Ads Cookie Policy Requirements
Google update 3 MIN READ
New Google Ads Cookie Policy Requirements – Is Your Website Compliant?
BY: Mary Liversidge
Why you need to update your content strategy with Semantic SEO
SEO 6 MIN READ
Why You Need To Update Your Content Strategy With Semantic SEO
BY: Mary Liversidge
Click on this image portraying three different paid ad types on smartphone illustrations to read our 'complete guide to Discovery Ads'
PPC 7 MIN READ
Guide to Discovery Ads: Benefits, Key Dimensions & Best Practices
BY: Mary Liversidge