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Three flat-style illustrations showing a Google search update dashboard, AI personalisation on mobile, and ChatGPT local results, on a pale professional background.
December-end 2025 search industry updates
15 MIN READ
While many of us were winding down to enjoy the Christmas period, Search had decidedly different plans, with the latter half of December bringing several major updates, including a progress check on AI Mode personalisation, and OpenAI planning the shape of ads in ChatGPT. Updates are colour coded…
BY: Zach Jackson
How to manage negative reviews: the do’s and don’ts
8 MIN READ
How to manage negative reviews: the do’s and don’ts
BY: Mary Liversidge
How GA4 is Changing Marketing Attribution
SEO 6 MIN READ
How GA4 is Changing Marketing Attribution
BY: Mary Liversidge
Meta’s New Recurring Notifications
Facebook 5 MIN READ
Meta’s New ‘Recurring Notifications’: An Email Marketing Alternative?
BY: Mary Liversidge

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Update to Google Ads Cookie Policy Requirements
Google update 3 MIN READ
New Google Ads Cookie Policy Requirements – Is Your Website Compliant?
BY: Mary Liversidge
Why you need to update your content strategy with Semantic SEO
SEO 6 MIN READ
Why You Need To Update Your Content Strategy With Semantic SEO
BY: Mary Liversidge
Click on this image portraying three different paid ad types on smartphone illustrations to read our 'complete guide to Discovery Ads'
PPC 7 MIN READ
Guide to Discovery Ads: Benefits, Key Dimensions & Best Practices
BY: Mary Liversidge
SEO , Google update 4 MIN READ
A Guide to Google’s Page Experience for Desktop Update
BY: Mary Liversidge
SEO 5 MIN READ
What are Buyer Personas and Why Are They Important?
BY: Mary Liversidge
Tesco Launches a Media & Insights Platform
Social Media 3 MIN READ
Tesco Launches a Media & Insights Platform
BY: Mary Liversidge