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October 2025 search industry updates
SEO , PPC , AI 12 MIN READ
With Google’s ongoing AI upgrades, OpenAI’s browser launch, and Microsoft tightening control across Bing and Ads, October was a busy month in search. Below, we’ve rounded up the most significant developments and explain their implications for digital strategy. Updates are colour-coded by…
BY: Zach Jackson
A picture of the Google search engine interface on a laptop
Google update 8 MIN READ
A website owner’s guide to the Google March 2024 core algorithm update
BY: Zach Jackson
A door key resting on the Enter key of a black keyboard.
Technical , SEO 8 MIN READ
The European Accessibility Act 2025: Everything you need to know
BY: Zach Jackson
A red and black alert symbol on a grey backdrop
Technical 3 MIN READ
Important Alert: Ghost spam viral exploit targeting websites
BY: Zach Jackson

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SEO , Content Marketing , PPC 11 MIN READ
AI for digital marketing: February round-up
BY: Zach Jackson
The Google logo on computer screen
Google update 8 MIN READ
Google Consent Mode v2: Everything you need to know
BY: Zach Jackson
A graphic showing scissors cutting into a digital video reel
SEO 8 MIN READ
How to optimise on-site videos
BY: Zach Jackson
A person biting a pencil in frustration while sitting at her laptop.
SEO , Technical 8 MIN READ
Technical limitations of Google SGE explained
BY: Zach Jackson
A pile of apples and a pile of oranges.
Content Marketing , Technical 11 MIN READ
UA vs. GA4: Comparing metrics [how they differ and why]
BY: Zach Jackson
A video 'play' icon
SEO 7 MIN READ
The role of video in SEO
BY: Zach Jackson