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Three flat-style illustrations showing a Google search update dashboard, AI personalisation on mobile, and ChatGPT local results, on a pale professional background.
December-end 2025 search industry updates
15 MIN READ
While many of us were winding down to enjoy the Christmas period, Search had decidedly different plans, with the latter half of December bringing several major updates, including a progress check on AI Mode personalisation, and OpenAI planning the shape of ads in ChatGPT. Updates are colour coded…
BY: Zach Jackson
A hand reaching out towards a computer chip-style brain icon.
SEO , Content Marketing , PPC 11 MIN READ
AI for digital marketing: February round-up
BY: Zach Jackson
The Google logo on computer screen
Google update 8 MIN READ
Google Consent Mode v2: Everything you need to know
BY: Zach Jackson
A graphic showing scissors cutting into a digital video reel
SEO 8 MIN READ
How to optimise on-site videos
BY: Zach Jackson

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A person biting a pencil in frustration while sitting at her laptop.
SEO , Technical 8 MIN READ
Technical limitations of Google SGE explained
BY: Zach Jackson
A pile of apples and a pile of oranges.
Content Marketing , Technical 11 MIN READ
UA vs. GA4: Comparing metrics [how they differ and why]
BY: Zach Jackson
A video 'play' icon
SEO 7 MIN READ
The role of video in SEO
BY: Zach Jackson
A stack of three chocolate chip cookies on a desk.
Google update 9 MIN READ
Preparing for a cookieless future
BY: Zach Jackson
A smartphone showing the LinkedIn app loading screen.
Social Media 18 MIN READ
LinkedIn ad formats explained
BY: Zach Jackson
A jigsaw puzzle missing a puzzle piece.
SEO 20 MIN READ
Understanding missing data in GA4: causes & solutions
BY: Zach Jackson