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Three flat-style illustrations showing a Google search update dashboard, AI personalisation on mobile, and ChatGPT local results, on a pale professional background.
December-end 2025 search industry updates
15 MIN READ
While many of us were winding down to enjoy the Christmas period, Search had decidedly different plans, with the latter half of December bringing several major updates, including a progress check on AI Mode personalisation, and OpenAI planning the shape of ads in ChatGPT. Updates are colour coded…
BY: Zach Jackson
GA4 Changeover Checklist
SEO 5 MIN READ
GA4 Changeover Checklist
BY: Mary Liversidge
Google to introduce generative AI responses in SERPs
Google update 5 MIN READ
Google to introduce generative AI responses in SERPs
BY: Mary Liversidge
Google Retires Four Ranking Systems & Updates Helpful Content Guidance
Google update 4 MIN READ
Google Retires Four Ranking Systems & Updates Helpful Content Guidance
BY: Mary Liversidge

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