Following a month of speculation after an ‘AI Contribution Pilot’ link was spotted in the Search Console Help Centre, on June 3rd, Google announced the rollout of “Search Generative AI performance reports” in Google Search Console (GSC).

In this guide, we explain what these new reports do and do not include, and provide insight into their early performance based on our first encounters.

What are Search Generative AI performance reports in Google Search Console?

The new GSC AI performance reports are designed to give you an understanding of how often your website appears within Google’s generative features, not just traditional blue‑link results or standard SERP features.

Source: Google

Google splits this visibility into two separate reports because AI‑generated content can appear in two different places: 

• AI performance in Search - This report tracks how your site shows up inside Google’s AI Overviews and AI Mode. They suggest more surfaces may be added over time.
• AI performance in Discover - This report tracks how your content appears in Google Discover, the personalised feed on the Google app and mobile homepage. Google uses machine‑learning systems to decide which content to recommend, and this report shows how your pages perform within those AI‑driven recommendations.

What do AI performance reports in Search Console actually include?

Search Generative AI performance reports in Google Search Console provide 4 distinct insights. These are:

1. Impressions - In this context, an impression means a URL from your website was included in a generated output
2. Pages - The URLs earning the impressions. These are the pages getting cited in Google’s generative AI features
3. Countries - The country of the searcher when your website is cited
4. Devices - Whether the searcher is using a desktop, mobile, or tablet device. This is for the Search report only, as Discover is primarily a mobile surface

You can also apply monthly, weekly, daily, or hourly date and time ranges to monitor performance over a set period.

What are GSC AI performance reports missing?

There are some things you may be expecting to see in your GSC AI performance reports that aren’t there:

• Click data: They do not tell you anything about how many searchers are clicking through to your website from a generative AI feature, or when clicks happen. This makes it impossible, based on the GSC reports alone, to say whether your influence in Google’s AI search features is leading to website visits and driving revenue.
• Query data: In the AI report, you see which pages are surfaced, but Google doesn't tell you the prompt or search query that triggered the AI feature to cite you.
• Average position: Even though citations in generative AI outputs are not ranked linearly (like traditional search results), there is a difference in citation value depending on where and how it is served within the output. But the reports do not offer any form of position metric.
• External AI performance data: The Search report is limited to Google’s AI features. It does not include external platforms, such as ChatGPT or Claude, so the data you see will not reflect your website’s complete performance in AI-driven search.
• Search Labs data: Less important but still good to know - as is the case with all Search Console reports, they do not contain data from Search Labs experiments, as these search features are considered ‘in development’ rather than live.

At TDMP, we use a robust reporting framework to fill in some of these gaps. If you need greater clarity on your business’s performance in AI-driven search - let’s talk.

TDMP insight: GSC AI performance reports - practical teething issues 

Based on our own experience with AI performance reports in Search Console, there are still some kinks for Google to iron out in terms of the user experience and general functionality.

For example, when we tried to adjust a date range to monitor performance over a specific period, the report crashed. Once running again, it began showing impressions that weren’t present before the crash.

For us, these issues place the reports firmly in the ‘Work in Progress’ category, with buggy behaviour bringing into question the reliability of surfaced data.

Google will optimise swiftly, but at least for the time being, we’d recommend taking these reports with a grain of salt.

When will I see AI performance reports in Google Search Console?

In Google’s June 3rd announcement post, they stated that rollout of their Search Generative AI performance reports would be gradual, at first appearing only for a ‘a subset of websites’.

In Google’s words, this is so they can ‘thoroughly test them and receive feedback before making them widely available’.

We have started to see these reports appear for a small number of clients, which has allowed us to get hands-on and test their early functionality.

We expect Google to expand the rollout over the coming weeks. Being that Microsoft beat Google to the punch on this occasion, launching AI insights in both Bing Webmaster Tools and Microsoft Clarity in February and May, respectively, Google will likely want to catch up.

You can learn more about AI insights in Bing Webmaster Tools in our February 2026 roundup of search industry updates.

Digital marketing support from TDMP

If you want clearer visibility into how AI-driven search is affecting your business, beyond what Google currently provides, or you're underwhelmed by what the reports reveal, our team can help.

We have a proven track record of helping clients build their online presence through expert, AI-aware SEO and integrated digital strategies. Contact TDMP today to take control of your visibility.