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Flat-style illustration showing three icons: a Chrome warning symbol, an OpenAI browser window, and a Microsoft logo with a dollar sign, on a pale background.
October 2025 search industry updates
SEO , PPC , AI 12 MIN READ
With Google’s ongoing AI upgrades, OpenAI’s browser launch, and Microsoft tightening control across Bing and Ads, October was a busy month in search. Below, we’ve rounded up the most significant developments and explain their implications for digital strategy. Updates are colour-coded by…
BY: Zach Jackson
Google update , SEO 2 MIN READ
Google Search Console Insights Reports Now Available
BY: Yasmin Newell
Google’s Page Experience Update
Google update , SEO , Technical 3 MIN READ
Google’s Page Experience Update
BY: David Hyde
How to Measure Traffic Accurately in the Days of GDPR
SEO 4 MIN READ
How to Measure Traffic Accurately in the Days of GDPR
BY: David Hyde

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Google Analytics 4 – What You Need to Know
SEO , PPC , Social Media 3 MIN READ
Google Analytics 4 – What You Need to Know
BY: Yasmin Newell
Google update , Technical 4 MIN READ
Core Web Vitals – Google’s New PageSpeed Metrics
BY: David Hyde
Mobile phone displaying the log in screen for Instagram, with a notebook and pen
Social Media , Instagram 7 MIN READ
A Guide to Growing your Business Using Instagram Marketing
BY: Beth Meakin
Person holding a mobile phone with a screen of Google My Business.
SEO , Local SEO , Google My Business 4 MIN READ
How to Improve Local Visibility with Google My Business
BY: Beth Meakin
Man typing at a laptop computer, image to accompany duplicate content blog post.
Content Marketing , SEO 6 MIN READ
Duplicate Content - When & Why to Worry
BY: Yasmin Newell
Man sat at table, using a laptop - across from someone.
PPC 6 MIN READ
10 Questions You Need to Ask a New PPC Agency
BY: James Gibson