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3D "bubble" blocks stacked in pairs against a backlit blue background, each featuring the logo and branding of a different social media platform that can be linked to Search Console: TikTok, YouTube, X, and Instagram.
Social content data in Google Search Console: Understanding 'Platform Properties'
Social Media , SEO 6 MIN READ
Google has now rolled out ‘Platform Properties’ in Search Console worldwide. This allows you to connect your external social media accounts (specifically YouTube, TikTok, Instagram, and X) and view Google Search data for your social posts in one place. This global launch follows a beta testing…
BY: Zach Jackson
Flat-style infographic with charts, a warning icon, and a magnifying glass symbolizing August 2025 search industry updates.
AI , SEO , PPC 15 MIN READ
August 2025 search industry updates
BY: Zach Jackson
A flat-style digital illustration showing a globe with the UK highlighted and an AI chip, a web page refresh icon, stacked speech bubbles with sparkles, and an upward-trending bar chart — all in soft pastel tones with thin gray outlines on a light beige background.
AI , SEO , PPC 8 MIN READ
July-end 2025 search industry updates
BY: Zach Jackson
A robot with the Google 'G' on it's body, wielding a floating magnifying glass to search through an index
AI , SEO , PPC 12 MIN READ
Google AI Mode Now Live in the UK – Everything You Need to Know
BY: Zach Jackson

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4 graphic representations of major updates from Mid-July
SEO , PPC , Google My Business 13 MIN READ
Mid-July 2025 search industry updates
BY: Zach Jackson
A minimalist graphic illustration featuring a voice search bar, an AI chip, and a robot with a blocked symbol
Google update , SEO , Google My Business 11 MIN READ
June-end 2025 search industry updates
BY: Zach Jackson
Flat-style digital illustration showing AI, chatbot, code, analytics, and marketing icons to represent search industry updates.
SEO , PPC 12 MIN READ
Mid-June 2025 search industry updates
BY: Zach Jackson
The Google logo on a 3D cube on an ambient blue background
Google update , SEO 82 MIN READ
Google algorithm updates: Complete history and live changes
BY: Zach Jackson
Illustration representing May 2025 search industry updates
SEO , PPC 15 MIN READ
May 2025 search industry updates
BY: Zach Jackson
Icons representing new and old SEO staples split by a green and grey backdrop
SEO 7 MIN READ
SEO in 2025: What’s changing – and what no longer matters
BY: David Hyde & Zach Jackson