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Three flat-style illustrations showing a Google search update dashboard, AI personalisation on mobile, and ChatGPT local results, on a pale professional background.
December-end 2025 search industry updates
15 MIN READ
While many of us were winding down to enjoy the Christmas period, Search had decidedly different plans, with the latter half of December bringing several major updates, including a progress check on AI Mode personalisation, and OpenAI planning the shape of ads in ChatGPT. Updates are colour coded…
BY: Zach Jackson
The Microsoft Ads icon and Google Ads icon on a split blue background
PPC 10 MIN READ
Microsoft Advertising vs Google Ads - Which is best for your brand?
BY: Zach Jackson
Someone shooting a video on their smartphone
Google My Business , Local SEO 8 MIN READ
Google Business Profile video verification - full guide
BY: Zach Jackson
A smartphone showing the the Google Search UI, rested on a red background
SEO , PPC , Google My Business , Google update 10 MIN READ
November 2024 search industry updates
BY: Zach Jackson

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A smartphone showing the Google Search UI, held in someone's hand
Google update , SEO , PPC 9 MIN READ
Google November 2024 core update: Overview & analysis
BY: Zach Jackson
A smartphone showing Google's Search UI
SEO , PPC , Google update 8 MIN READ
October 2024 search industry updates
BY: Zach Jackson
A person using ChatGPT on their laptop.
SEO 8 MIN READ
How to boost visibility in AI search results
BY: Zach Jackson
A keyboard with a glowing key with an AI legend
SEO , PPC 10 MIN READ
AI and digital marketing - October roundup
BY: Zach Jackson
A person passing a set of keys to someone standing next to them
Technical , PPC , SEO 7 MIN READ
How to grant agencies access to your marketing platforms
BY: Zach Jackson
A close-up of chain links running from top to bottom of the frame
Link Building , SEO , Google update 8 MIN READ
Link building is changing - Here's how, why, and what you should do
BY: Zach Jackson