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SEO in 2025: What’s changing – and what no longer matters
SEO 7 MIN READ
Search engine optimisation continues to evolve in tandem with search, and with Google doubling down on AI-powered search, user intent, and content experience in 2025 – now’s the time to reassess SEO priorities. Many once-standard SEO practices are now outdated – and potentially damaging. Here’s…
BY: David Hyde & Zach Jackson
Google Logo on building - CC BY-SA 2.0 Ben Nuttall
SEO , Google update 3 MIN READ
Google Announces Major Update – it’s called BERT
BY: David Hyde
The Facebook login website page on a laptop, next to a lavender plant
Social Media , Facebook 2 MIN READ
Facebook Pay Launches in the US
BY: Yasmin Newell
Someone using a laptop, on a desk - whilst holding a phone
SEO 5 MIN READ
What is bounce rate – and why does it matter?
BY: David Hyde

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SEO 5 MIN READ
5 Most Important SEO Trends for 2020
BY: David Hyde
SEO , PPC , Covid-19 6 MIN READ
COVID-19 (Coronavirus) Recovery Search Trends
BY: David Hyde
Instagram feed on mobile phone
Social Media , Instagram 4 MIN READ
Instagram Reels: What You Need to Know
BY: Yasmin Newell
Google Ads logo on a smartphone screen
PPC 3 MIN READ
Google Ads passes on 2% Digital Services Tax to UK Advertisers
BY: Jerry Donegan
A phone showing Instagram, on top of a notepad with a pen
Social Media 6 MIN READ
Organic Social Media – RIP?
BY: Yasmin Newell
Image of a women using an Apple laptop at a desk
SEO , Google update 3 MIN READ
Google Search Fluctuates After Update
BY: David Hyde