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3D "bubble" blocks stacked in pairs against a backlit blue background, each featuring the logo and branding of a different social media platform that can be linked to Search Console: TikTok, YouTube, X, and Instagram.
Social content data in Google Search Console: Understanding 'Platform Properties'
Social Media , SEO 6 MIN READ
Google has now rolled out ‘Platform Properties’ in Search Console worldwide. This allows you to connect your external social media accounts (specifically YouTube, TikTok, Instagram, and X) and view Google Search data for your social posts in one place. This global launch follows a beta testing…
BY: Zach Jackson
3D, colourful table and chart graphics representing charity marketing data - against a dark blue background
Charities marketing , PPC , SEO 6 MIN READ
5 ways charities can strengthen data management to boost marketing ROI in 2026
BY: Zach Jackson
3 graphic representations of major search updates from January 2026 against a sky-like blue background
PPC , SEO , Local SEO , AI 20 MIN READ
January 2026 search industry updates
BY: Zach Jackson
An 'M' for markdown on a luminescent square with lines of markdown connecting it to a representation of an AI brain
SEO , AI 5 MIN READ
Markdown for AI crawlability: Good idea or dicey shortcut?
BY: Zach Jackson

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An image with a background split vertically 50-50 green and white. The green half says 'Q4 2025' with a search bar graphic beneath showing the query 'Marketing Matters'. The white half says 'A TL;DR Guide'.
SEO , PPC , AI 8 MIN READ
Marketing Matters: Q4 2025
BY: Zach Jackson
Hands typing on a laptop with a stethoscope by its side on the desk.
AI , SEO , PPC , Healthcare marketing , Private healthcare 9 MIN READ
From Dr. Google to AI MD - What AI search means for your healthcare brand
BY: Zach Jackson
Three flat-style illustrations showing a Google search update dashboard, AI personalisation on mobile, and ChatGPT local results, on a pale professional background.
15 MIN READ
December-end 2025 search industry updates
BY: Zach Jackson
UK Search Awards "Winner" creative asset for 2025 against a green background
PPC 3 MIN READ
TDMP triumphs at the UK Search Awards 2025
BY: Zach Jackson
Flat-style illustration showing Google algorithm updates, Gemini local search results, and AI-driven Google Ads keyword matching.
SEO , PPC , AI 11 MIN READ
Mid-December 2025 search industry updates
BY: Zach Jackson
Flat-style illustration showing a declining CTR chart, a smartphone representing ads in ChatGPT, and an AI agent icon on a pale background.
SEO , PPC , AI 12 MIN READ
November 2025 search industry updates
BY: Zach Jackson