SNOW CHAINS

Car Accessories Supplier

 

This Car Accessories Supplier had various brands which sold a wide range of products, all of which appealed to different target audiences.

The brief

 

TDMP was asked to use PPC ads to increase the visibility of brands and products to target audiences, when demand was highest, with the ultimate objective of increasing sales.

The strategy

 

Keyword research and search demand data supported the development of a campaign strategy which made the most of the available budget. A campaign was developed for each brand and bespoke ads were created which focused on taking users to the most relevant landing page based on the keyword they searched with.

On-going campaign management included regular reviews to identify opportunities to improve, test and optimise activity.

Results

  • Sales increased by +16%
  • Campaign costs decreased by -17%
  • 25% increase in sales revenue