MRS Training & Rescue

MRS Training & Rescue

 

MRS Training & Rescue is a specialist health and safety training and rescue service provider, with 7 training centres across the UK.

The brief

 

MRS Training & Rescue is focused on increasing organic visibility to target audiences – and ensuring when those users visit the website, they find what they are looking.

The strategy

 

The SEO campaign we deliver for MRS Training & Rescue is focused on increasing organic visibility to target audiences where it matters. Through the years, we have evolved the campaign and the keywords targeted to ensure the increased traffic we deliver results in increased conversions.

We work closely with MRS Training & Rescue’s web development agency to ensure the website is optimised. We regularly review results and ensure the site is optimised technically as per Google’s ever-evolving ranking factors.

As well as SEO – we work closely with MRS Training & Rescue to provide a wide range of digital marketing services based on the opportunities presented in the market and to support the business in achieving objectives.

Results

  • Significant increase in organic traffic
    • +30% YoY increase in organic traffic
  • Increase in local organic search visibility
    • +8% increase in Google My Business views
  • Increase in organic search visibility for target keywords
  • Key training page engagement improvement from organic traffic
    • +32.37 improvement in bounce rate
    • +54.02% improvement in organic entrances

We have been working with TDMP since early 2016 – for all our digital marketing activity, including SEO and PPC. With a dedicated contact always available, we’ve enjoyed a good relationship and have seen a significant increase in traffic, and more importantly, growth in engagement numbers too. We look forward to continued success as we take our business forward and explore new business areas.

Julie Wilson, MRS Training & Rescue

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