How we increased traffic 50% year on year on year for a national training company


  • Significant increase in organic traffic
    • +30% YoY increase in organic traffic
  • Increase in local organic search visibility
    • +8% increase in Google My Business views
  • Increase in organic search visibility for target keywords
  • Key training page engagement improvement from organic traffic
    • +32.37 improvement in bounce rate
    • +54.02% improvement in organic entrances

MRS Training & Rescue


MRS Training & Rescue is a specialist health and safety training and rescue service provider, with 7 training centres across the UK.

Increasing traffic year on year on year
Organic traffic +30%
Organic entrances +54.02%

The brief


MRS Training & Rescue is focused on increasing organic visibility to target audiences – and ensuring when those users visit the website, they find what they are looking.

The strategy


The SEO campaign we deliver for MRS Training & Rescue is focused on increasing organic visibility to target audiences where it matters. Through the years, we have evolved the campaign and the keywords targeted to ensure the increased traffic we deliver results in increased conversions.

We work closely with MRS Training & Rescue’s web development agency to ensure the website is optimised. We regularly review results and ensure the site is optimised technically as per Google’s ever-evolving ranking factors.

As well as SEO – we work closely with MRS Training & Rescue to provide a wide range of digital marketing services based on the opportunities presented in the market and to support the business in achieving objectives.

We have been working with TDMP since early 2016 – for all our digital marketing activity, including SEO and PPC. With a dedicated contact always available, we’ve enjoyed a good relationship and have seen a significant increase in traffic, and more importantly, growth in engagement numbers too. We look forward to continued success as we take our business forward and explore new business areas.

Julie Wilson, MRS Training & Rescue