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SEO in 2025: What’s changing – and what no longer matters
SEO 7 MIN READ
Search engine optimisation continues to evolve in tandem with search, and with Google doubling down on AI-powered search, user intent, and content experience in 2025 – now’s the time to reassess SEO priorities. Many once-standard SEO practices are now outdated – and potentially damaging. Here’s…
BY: David Hyde & Zach Jackson
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SEO , Local SEO , Google My Business 4 MIN READ
How to Improve Local Visibility with Google My Business
BY: Beth Meakin
Man typing at a laptop computer, image to accompany duplicate content blog post.
Content Marketing , SEO 6 MIN READ
Duplicate Content - When & Why to Worry
BY: Yasmin Newell
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PPC 6 MIN READ
10 Questions You Need to Ask a New PPC Agency
BY: James Gibson

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PPC 2 MIN READ
In-House vs. Agency PPC Management
BY: James Gibson
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SEO , Content Marketing 2 MIN READ
The ABC’s of SEO
BY: David Hyde
Lady typing on her laptop - blog writer word count - faded
SEO , Content Marketing 6 MIN READ
Blog Post Word Count - Quality > Quantity
BY: Yasmin Newell
Google Marketing Live Event 2019 Header Image Faded
PPC , Google update 5 MIN READ
4 Highlights from Google Marketing Live 2019
BY: James Gibson
Google Search Algorithm Update Faded Header Image People Working on Laptops
SEO , Google update 2 MIN READ
Google Search Algorithm Update – June 2019
BY: David Hyde
A person typing on a laptop.
SEO 7 MIN READ
Google SERP Features Guide 2019
BY: David Hyde