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Flat-style illustration showing three icons: a Chrome warning symbol, an OpenAI browser window, and a Microsoft logo with a dollar sign, on a pale background.
October 2025 search industry updates
SEO , PPC , AI 12 MIN READ
With Google’s ongoing AI upgrades, OpenAI’s browser launch, and Microsoft tightening control across Bing and Ads, October was a busy month in search. Below, we’ve rounded up the most significant developments and explain their implications for digital strategy. Updates are colour-coded by…
BY: Zach Jackson
An aerial shot of 3 people sat at a table working collaboratively.
PPC 2 MIN READ
In-House vs. Agency PPC Management
BY: James Gibson
Screen showing search engine results for Digital Marketing
SEO , Content Marketing 2 MIN READ
The ABC’s of SEO
BY: David Hyde
Lady typing on her laptop - blog writer word count - faded
SEO , Content Marketing 6 MIN READ
Blog Post Word Count - Quality > Quantity
BY: Yasmin Newell

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Google Marketing Live Event 2019 Header Image Faded
PPC , Google update 5 MIN READ
4 Highlights from Google Marketing Live 2019
BY: James Gibson
Google Search Algorithm Update Faded Header Image People Working on Laptops
SEO , Google update 2 MIN READ
Google Search Algorithm Update – June 2019
BY: David Hyde
A person typing on a laptop.
SEO 7 MIN READ
Google SERP Features Guide 2019
BY: David Hyde
A picture of a man using Facebook, on a laptop
Social Media , Facebook 6 MIN READ
5 Tips for Facebook Competition Success
BY: Beth Meakin
5 SEO Trends You Can't Ignore in 2018 Image with fade
SEO , Google update , Content Marketing 8 MIN READ
5 SEO Trends You Can't Ignore in 2018
BY: Maddie Cartledge
Click this image of a laptop on a wooden desk, next to a phone and notepad to read our article: Factors which determine the value of a backlink
SEO , Link Building 5 MIN READ
Factors which determine the value of a backlink
BY: David Hyde