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Flat-style illustration showing three icons: a Chrome warning symbol, an OpenAI browser window, and a Microsoft logo with a dollar sign, on a pale background.
October 2025 search industry updates
SEO , PPC , AI 12 MIN READ
With Google’s ongoing AI upgrades, OpenAI’s browser launch, and Microsoft tightening control across Bing and Ads, October was a busy month in search. Below, we’ve rounded up the most significant developments and explain their implications for digital strategy. Updates are colour-coded by…
BY: Zach Jackson
A smartphone on a red background, showing the Google Search UI.
SEO , PPC 11 MIN READ
January 2025 search industry updates
BY: Zach Jackson
A smartphone showing various Google Gemini app icons
SEO 5 MIN READ
AI search is "stealing" your SEO data - Why it matters
BY: Zach Jackson
A smartphone showing the Google Search UI, resting on a red background
Google update , SEO 14 MIN READ
December 2024 search industry updates
BY: Zach Jackson

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The Microsoft Ads icon and Google Ads icon on a split blue background
PPC 10 MIN READ
Microsoft Advertising vs Google Ads - Which is best for your brand?
BY: Zach Jackson
Someone shooting a video on their smartphone
Google My Business , Local SEO 8 MIN READ
Google Business Profile video verification - full guide
BY: Zach Jackson
A smartphone showing the the Google Search UI, rested on a red background
SEO , PPC , Google My Business , Google update 10 MIN READ
November 2024 search industry updates
BY: Zach Jackson
A smartphone showing the Google Search UI, held in someone's hand
Google update , SEO , PPC 9 MIN READ
Google November 2024 core update: Overview & analysis
BY: Zach Jackson
A smartphone showing Google's Search UI
SEO , PPC , Google update 8 MIN READ
October 2024 search industry updates
BY: Zach Jackson
A person using ChatGPT on their laptop.
SEO 8 MIN READ
How to boost visibility in AI search results
BY: Zach Jackson