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3D "bubble" blocks stacked in pairs against a backlit blue background, each featuring the logo and branding of a different social media platform that can be linked to Search Console: TikTok, YouTube, X, and Instagram.
Social content data in Google Search Console: Understanding 'Platform Properties'
Social Media , SEO 6 MIN READ
Google has now rolled out ‘Platform Properties’ in Search Console worldwide. This allows you to connect your external social media accounts (specifically YouTube, TikTok, Instagram, and X) and view Google Search data for your social posts in one place. This global launch follows a beta testing…
BY: Zach Jackson
A tin robot toy against a grey background.
SEO , AI 6 MIN READ
Robots.txt, AI crawlers, and what (if anything) you should be doing about it
BY: Zach Jackson
Someone looking into an empty wallet.
PPC 5 MIN READ
Microsoft’s “Ads for Social Impact” grant is ending: What nonprofits must do now
BY: Zach Jackson
Flat-style illustration showing three icons: a Chrome warning symbol, an OpenAI browser window, and a Microsoft logo with a dollar sign, on a pale background.
SEO , PPC , AI 12 MIN READ
October 2025 search industry updates
BY: Zach Jackson

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The UK Search Awards "2025 Finalist" Logo asset in yellow and white on a green and black backdrop
PPC 2 MIN READ
TDMP named finalists in the UK Search Awards 2025!
BY: Zach Jackson
The ChatGPT logo on a translucent green tile against a grey background
AI , SEO 13 MIN READ
How are people using ChatGPT? – Applications, behaviours & opportunities
BY: Zach Jackson
An image with a background split vertically 50-50 green and white. The green half says 'Q3 2025' with a search bar graphic beneath showing the query 'Marketing Matters'. The white half says 'A TL;DR Guide'.
SEO , Local SEO , PPC , AI 8 MIN READ
Marketing Matters: Q3 2025
BY: Zach Jackson
Three search-related flat-style illustrations against a green background.
AI , SEO 12 MIN READ
September-end 2025 search industry updates
BY: Zach Jackson
The ChatGPT logo in white on a translucent, teal, 3D tile rotated slightly against a dark teal background
AI , SEO 10 MIN READ
Who is using ChatGPT in 2025? - A demographic exploration
BY: Zach Jackson
A sequence of three graphical representations of search industry updates against a light blue background, with a faint yellow glow around the graphics
AI , SEO , PPC 11 MIN READ
Mid-September 2025 search industry updates
BY: Zach Jackson