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3D "bubble" blocks stacked in pairs against a backlit blue background, each featuring the logo and branding of a different social media platform that can be linked to Search Console: TikTok, YouTube, X, and Instagram.
Social content data in Google Search Console: Understanding 'Platform Properties'
Social Media , SEO 6 MIN READ
Google has now rolled out ‘Platform Properties’ in Search Console worldwide. This allows you to connect your external social media accounts (specifically YouTube, TikTok, Instagram, and X) and view Google Search data for your social posts in one place. This global launch follows a beta testing…
BY: Zach Jackson
An abstract representation of AI search technology, using a variety of different tiles surrounding a central silver tile featuring the search magnifying glass.
AI , SEO , Local SEO 7 MIN READ
AI visibility - What’s changed and what we’re doing about it
BY: Zach Jackson
An image with a background split vertically 50-50 green and white. The green half says 'Q2 2026' with a search bar graphic beneath showing the query 'Marketing Matters'. The white half says 'A TL;DR Guide'.
SEO , PPC , Google update , AI 6 MIN READ
Marketing Matters: Q2 2026
BY: Zach Jackson
A dark image featuring 3 graphical representations of major search updates from the latter half of June 2026. From left to right: Google June 2026 spam update, CMA order for Google to reveal ranking algorithm, new AI performance insights in Bing.
SEO , PPC , Google update , AI 10 MIN READ
June-End 2026 search industry updates
BY: Zach Jackson

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A photo focused on a hand using a computer mouse.
SEO , AI 9 MIN READ
The UK’s 2026 zero click problem: what’s driving it and how businesses can respond
BY: Zach Jackson
A dark landing page image featuring three clusters of flat-style illustrations. From left to right, the graphic elements show a web analytics dashboard with a rising growth chart, a central dashboard displaying AI performance data, and a local SEO dashboard connected to a digital storefront icon.
SEO , Local SEO , PPC , Google update , Google My Business , AI 12 MIN READ
Mid-June 2026 search industry updates
BY: Zach Jackson
A photograph of a hand reaching across the frame, handing a paper cut-out of a heart to another hand.
6 MIN READ
How charities can increase donations amid donor fatigue
BY: Zach Jackson
Landing image - A close-up photo of the Google Search Console UI - showing the key metrics block and chart view immediately below
SEO , AI 5 MIN READ
AI performance reports in Google Search Console - What they do and do not tell you
BY: Zach Jackson
3 graphical representations of key search industry updates from May 2026. From left to right: May 2026 broad core algorithm update, AI insights in Microsoft Clarity, and intent matching in Google Ads
SEO , PPC , AI 17 MIN READ
May 2026 search industry updates
BY: Zach Jackson
The Google Chrome logo on a 3D tile on a green background
SEO , AI 7 MIN READ
Chrome’s new AI Mode search experience: What it means for marketers
BY: Zach Jackson