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Flat-style illustration showing a declining CTR chart, a smartphone representing ads in ChatGPT, and an AI agent icon on a pale background.
November 2025 search industry updates
SEO , PPC , AI 12 MIN READ
November delivered some big shifts across search, from CTR declines and evolving AI search behaviour to a major Cloudflare outage and early mention of ads coming to ChatGPT. Below, we’ve rounded up the updates that matter most for website owners, advertisers and marketers so you can stay ahead and…
BY: Zach Jackson
Google Logo on building - CC BY-SA 2.0 Ben Nuttall
SEO , Google update 3 MIN READ
Google Announces Major Update – it’s called BERT
BY: David Hyde
The Facebook login website page on a laptop, next to a lavender plant
Social Media , Facebook 2 MIN READ
Facebook Pay Launches in the US
BY: Yasmin Newell
Someone using a laptop, on a desk - whilst holding a phone
SEO 5 MIN READ
What is bounce rate – and why does it matter?
BY: David Hyde

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Instagram Reels: What You Need to Know
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Google Ads passes on 2% Digital Services Tax to UK Advertisers
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Social Media 6 MIN READ
Organic Social Media – RIP?
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SEO , Google update 3 MIN READ
Google Search Fluctuates After Update
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