Insights

If you use a website in the UK or EU – you will likely see a cookie consent banner or pop-up. These consent requests are required to ensure that websites are compliant with the General Data…

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. The newest version is not just an update – it’s a major change to the way the platform gathers, stores and filters…

2020 has been a blur for many of us – but in these unprecedented times, the world of digital continues to evolve. In this blog post, we explain Google’s Core Web Vitals (CWV) - new metrics which will…

'As of November 1, 2020, a 2% UK DST Fee will be added to your next invoice or statement for ads served in the United Kingdom.’ - source: Google Support  Google have announced that UK users of the…

Instagram has launched a new feature to rival TikTok – Reels. Reels allows Instagram users to record and edit 15-second videos which can be set to music. The videos appear in the Explore feed and…