Insights

Google Ads are enforcing changes to their cookie policy requirements, which will impact how advertisers can use their services. Keep reading as we explain the key changes and what website owners need…

There was a time when keywords dominated the digital marketing landscape. Marketers could produce short 500-word articles crammed with specific keywords and they would perform well in search rankings…

Google Discovery ads are an effective way to reach your target audience on high-traffic platforms such as YouTube and Gmail. In this article we guide you through what Discovery ads are, how they are…

Google has announced the rollout of its new Page Experience tool for desktop – starting in February 2022 and due for completion in March 2022. In this article we highlight the key changes, what this…

What are Buyer Personas and Why Are They Important? Buyer personas are data and research-based profiles which summarise the demographics, interests and behaviours of a target audience – and can be…