Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. The newest version is not just an update – it’s a major change to the way the platform gathers, stores and filters…

2020 has been a blur for many of us – but in these unprecedented times, the world of digital continues to evolve. In this blog post, we explain Google’s Core Web Vitals (CWV) - new metrics which will…

'As of November 1, 2020, a 2% UK DST Fee will be added to your next invoice or statement for ads served in the United Kingdom.’ - source: Google Support  Google have announced that UK users of the…

Instagram has launched a new feature to rival TikTok – Reels. Reels allows Instagram users to record and edit 15-second videos which can be set to music. The videos appear in the Explore feed and…

The COVID-19 (coronavirus) pandemic has significantly impacted our lives – changing the way we live, work and behave as consumers. For many businesses lockdown measures resulted in immediate changes…