Google Discovery ads are an effective way to reach your target audience on high-traffic platforms such as YouTube and Gmail. In this article we guide you through what Discovery ads are, how they are…

Google has announced the rollout of its new Page Experience tool for desktop – starting in February 2022 and due for completion in March 2022. In this article we highlight the key changes, what this…

What are Buyer Personas and Why Are They Important? Definition of a buyer persona Why are they so important to marketing? Benefits of buyer personas How to create buyer personas Buyer personas…

Tesco Launches New Media & Insights Platform Tesco is the latest brand to launch its own media and insights platform. Following the likes of Facebook, Sky and Channel 4 – Tesco is harnessing the…

7 Key PPC Trends to Prioritise in 2022 A new year is fast approaching and as many start to wind down for the Christmas holidays (and rightly so) we are looking to the future to bring you the latest…