Most businesses experience seasonal peaks and dips in search demand throughout the year. Whether it’s a few weeks, or a few months – it’s important to plan for and optimise your website to maximise…

Google has announced the launch of a new ‘helpful content’ update to ensure people see more original, helpful content. The update will begin rollout this week and will take up to 2 weeks. Here’s…

Reviews are an excellent trust signal to send to potential customers, with research showing that an impressive 54% of consumers visit a business’ website after reading a positive review. Yet despite…

Earlier this year, Google announced they are officially sunsetting Universal Analytics on 1st July 2023 and replacing it with GA4 – a new and improved analytics platform which is bringing a number of…

Meta has announced the launch of their latest innovation, Recurring Notifications: ‘Automated Messages to delight customers on Messenger’. The new feature enables businesses to send communications…