Reviews are an excellent trust signal to send to potential customers, with research showing that an impressive 54% of consumers visit a business’ website after reading a positive review. Yet despite…

Earlier this year, Google announced they are officially sunsetting Universal Analytics on 1st July 2023 and replacing it with GA4 – a new and improved analytics platform which is bringing a number of…

Meta has announced the launch of their latest innovation, Recurring Notifications: ‘Automated Messages to delight customers on Messenger’. The new feature enables businesses to send communications…

Google Ads are enforcing changes to their cookie policy requirements, which will impact how advertisers can use their services. Keep reading as we explain the key changes and what website owners need…

There was a time when keywords dominated the digital marketing landscape. Marketers could produce short 500-word articles crammed with specific keywords and they would perform well in search rankings…