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Illustration of a blue shield with a white checkmark and a raised blue hand symbol
Microsoft Consent Mode: Deadline approaching!
PPC 6 MIN READ
From May 5, 2025, Microsoft Advertising will require all advertisers to send explicit user consent signals when using its Universal Event Tracking (UET) tag by implementing “UET Consent Mode”. If your website collects data for advertising purposes—and you use Microsoft Ads—this is a must-read. Let…
BY: Zach Jackson
Social Media 7 MIN READ
Is Twitter (X) Dying? – Implications for digital marketers
BY: Zach Jackson
Google to Downgrade FAQ Rich Results
Google update 6 MIN READ
Google to Downgrade FAQ Rich Results
BY: Zach Jackson
Should my business be on Threads? Opportunities & key information
Social Media 8 MIN READ
Should my business be on Threads? Opportunities & key information

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Why your PPC campaigns aren’t converting: Tips for improvement
PPC 10 MIN READ
Why your PPC campaigns aren’t converting: Tips for improvement
BY: Mary Liversidge
A graphic of Google's SERPs
Google update , SEO 13 MIN READ
A guide to Google’s 2023 SERPs features & how to appear for them
BY: Mary Liversidge
GA4 Changeover Checklist
SEO 5 MIN READ
GA4 Changeover Checklist
BY: Mary Liversidge
Google to introduce generative AI responses in SERPs
Google update 5 MIN READ
Google to introduce generative AI responses in SERPs
BY: Mary Liversidge
Google Retires Four Ranking Systems & Updates Helpful Content Guidance
Google update 4 MIN READ
Google Retires Four Ranking Systems & Updates Helpful Content Guidance
BY: Mary Liversidge
Google update 10 MIN READ
GA4 vs Universal Analytics: The key differences
BY: Mary Liversidge