Insights

Pay Per Click (PPC) advertising is a type of digital advertising suited to businesses looking to reach potential customers in specific placements or keywords. Who should manage this type of activity…

Duplicate content – what does it actually mean and why can it be so harmful?  When taking on new clients, we nearly always complete a full SEO audit, this helps us to find the issues a website might…

How long should a blog post be? This is something we often get asked. The truth is, there is no one answer. From a content marketing point of view – word count should not dictate a blog post. When…