Insights
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Facebook has joined the crowded digital payments market with its new single payment system, Facebook Pay. The new system will work on all Facebook products, including; Messenger, Instagram, WhatsApp…
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Google uses over 200+ ranking factors to determine where a website appears in search results.
Google and other search engines want to provide their users with the best answers, and ultimately, the…
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Google has announced the biggest change to its search algorithms for 5 years – and it’s called BERT. The Bidirectional Encoder Representations from Transformers update, or BERT, is designed to…
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The performance of a Google Ads campaign is partly determined by quality score – a rating system which measures the relevance of ads, landing pages and target keywords. Quality score is a 1 – 10…
On the 10th September Google announced that it is changing how it views ‘nofollow’ links. The search engine will now view the nofollow link attribute as a ‘hint’ as to whether the value of a link…