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SEO in 2025: What’s changing – and what no longer matters
SEO 7 MIN READ
Search engine optimisation continues to evolve in tandem with search, and with Google doubling down on AI-powered search, user intent, and content experience in 2025 – now’s the time to reassess SEO priorities. Many once-standard SEO practices are now outdated – and potentially damaging. Here’s…
BY: David Hyde & Zach Jackson
Update to Google Ads Cookie Policy Requirements
Google update 3 MIN READ
New Google Ads Cookie Policy Requirements – Is Your Website Compliant?
BY: Mary Liversidge
Why you need to update your content strategy with Semantic SEO
SEO 6 MIN READ
Why You Need To Update Your Content Strategy With Semantic SEO
BY: Mary Liversidge
Click on this image portraying three different paid ad types on smartphone illustrations to read our 'complete guide to Discovery Ads'
PPC 7 MIN READ
Guide to Discovery Ads: Benefits, Key Dimensions & Best Practices
BY: Mary Liversidge

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SEO , Google update 4 MIN READ
A Guide to Google’s Page Experience for Desktop Update
BY: Mary Liversidge
SEO 5 MIN READ
What are Buyer Personas and Why Are They Important?
BY: Mary Liversidge
Tesco Launches a Media & Insights Platform
Social Media 3 MIN READ
Tesco Launches a Media & Insights Platform
BY: Mary Liversidge
PPC 7 MIN READ
7 Key PPC Trends to Prioritise in 2022
BY: Mary Liversidge
Technical , SEO , Google update 4 MIN READ
Updates to Google PageSpeed Insights: Good News for Website Owners
BY: Mary Liversidge
Google Page Title Update: Why Meta Titles are More Important than Ever
Google update , SEO 4 MIN READ
Google Page Title Update: Why Meta Titles are More Important than Ever
BY: Mary Liversidge