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Three flat-style illustrations showing a Google search update dashboard, AI personalisation on mobile, and ChatGPT local results, on a pale professional background.
December-end 2025 search industry updates
15 MIN READ
While many of us were winding down to enjoy the Christmas period, Search had decidedly different plans, with the latter half of December bringing several major updates, including a progress check on AI Mode personalisation, and OpenAI planning the shape of ads in ChatGPT. Updates are colour coded…
BY: Zach Jackson
Three search-related flat-style illustrations against a green background.
AI , SEO 12 MIN READ
September-end 2025 search industry updates
BY: Zach Jackson
The ChatGPT logo in white on a translucent, teal, 3D tile rotated slightly against a dark teal background
AI , SEO 10 MIN READ
Who is using ChatGPT in 2025? - A demographic exploration
BY: Zach Jackson
A sequence of three graphical representations of search industry updates against a light blue background, with a faint yellow glow around the graphics
AI , SEO , PPC 11 MIN READ
Mid-September 2025 search industry updates
BY: Zach Jackson

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Flat-style infographic with charts, a warning icon, and a magnifying glass symbolizing August 2025 search industry updates.
AI , SEO , PPC 15 MIN READ
August 2025 search industry updates
BY: Zach Jackson
A flat-style digital illustration showing a globe with the UK highlighted and an AI chip, a web page refresh icon, stacked speech bubbles with sparkles, and an upward-trending bar chart — all in soft pastel tones with thin gray outlines on a light beige background.
AI , SEO , PPC 8 MIN READ
July-end 2025 search industry updates
BY: Zach Jackson
A robot with the Google 'G' on it's body, wielding a floating magnifying glass to search through an index
AI , SEO , PPC 12 MIN READ
Google AI Mode Now Live in the UK – Everything You Need to Know
BY: Zach Jackson
4 graphic representations of major updates from Mid-July
SEO , PPC , Google My Business 13 MIN READ
Mid-July 2025 search industry updates
BY: Zach Jackson
A minimalist graphic illustration featuring a voice search bar, an AI chip, and a robot with a blocked symbol
Google update , SEO , Google My Business 11 MIN READ
June-end 2025 search industry updates
BY: Zach Jackson
Flat-style digital illustration showing AI, chatbot, code, analytics, and marketing icons to represent search industry updates.
SEO , PPC 12 MIN READ
Mid-June 2025 search industry updates
BY: Zach Jackson