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Three flat-style illustrations showing a Google search update dashboard, AI personalisation on mobile, and ChatGPT local results, on a pale professional background.
December-end 2025 search industry updates
15 MIN READ
While many of us were winding down to enjoy the Christmas period, Search had decidedly different plans, with the latter half of December bringing several major updates, including a progress check on AI Mode personalisation, and OpenAI planning the shape of ads in ChatGPT. Updates are colour coded…
BY: Zach Jackson
Google Analytics 4 – What You Need to Know
SEO , PPC , Social Media 3 MIN READ
Google Analytics 4 – What You Need to Know
BY: Yasmin Newell
Google update , Technical 4 MIN READ
Core Web Vitals – Google’s New PageSpeed Metrics
BY: David Hyde
Mobile phone displaying the log in screen for Instagram, with a notebook and pen
Social Media , Instagram 7 MIN READ
A Guide to Growing your Business Using Instagram Marketing
BY: Beth Meakin

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Person holding a mobile phone with a screen of Google My Business.
SEO , Local SEO , Google My Business 4 MIN READ
How to Improve Local Visibility with Google My Business
BY: Beth Meakin
Man typing at a laptop computer, image to accompany duplicate content blog post.
Content Marketing , SEO 6 MIN READ
Duplicate Content - When & Why to Worry
BY: Yasmin Newell
Man sat at table, using a laptop - across from someone.
PPC 6 MIN READ
10 Questions You Need to Ask a New PPC Agency
BY: James Gibson
An aerial shot of 3 people sat at a table working collaboratively.
PPC 2 MIN READ
In-House vs. Agency PPC Management
BY: James Gibson
Screen showing search engine results for Digital Marketing
SEO , Content Marketing 2 MIN READ
The ABC’s of SEO
BY: David Hyde
Lady typing on her laptop - blog writer word count - faded
SEO , Content Marketing 6 MIN READ
Blog Post Word Count - Quality > Quantity
BY: Yasmin Newell