AI

With Google’s ongoing AI upgrades, OpenAI’s browser launch, and Microsoft tightening control across Bing and Ads, October was a busy month in search. Below, we’ve rounded up the most significant…

One of the big questions in digital marketing right now (and it’s only going to get bigger) is… What are people asking ChatGPT about/for? Data has been thin on its feet in this department since the…

Q3 in search, social, and AI: updates you need to know, from Google spam crackdowns to AI Mode expansions, paid media shifts, and evolving user behaviour. SEO June 2025 Core Update (Jun 30–Jul 17…

September closed with some major search updates across Google Search, ChatGPT, SEO and paid media, ranging from new AI-driven search features and stricter ad policies to new insights on local…

With more people using ChatGPT to search online, brands may be looking to build presence in this space. But use-rate alone shouldn’t dictate how ChatGPT falls into your marketing strategy. As with…