AI

Not long ago, most patient journeys began the same way: a Google search, a list of links, and a click to a trusted provider’s website. Today, many of those journeys are starting somewhere else…

Mid-December brings another wave of meaningful changes across search, AI and paid media, including a new core algorithm update from Google, multiple new pathways to AI Mode, and shifting keyword…

November delivered some big shifts across search, from CTR declines and evolving AI search behaviour to a major Cloudflare outage and early mention of ads coming to ChatGPT. Below, we’ve rounded up…

If you’ve seen the recent chatter around robots.txt updates and new files like ai.txt and llms.txt, you’re not alone. Many marketers and site owners are wondering whether they need to take action to…

With Google’s ongoing AI upgrades, OpenAI’s browser launch, and Microsoft tightening control across Bing and Ads, October was a busy month in search. Below, we’ve rounded up the most significant…