PPC

From May 5, 2025, Microsoft Advertising will require all advertisers to send explicit user consent signals when using its Universal Event Tracking (UET) tag by implementing “UET Consent Mode”. If…

From Microsoft’s official launch of Copilot Search to Google Discover's journey to desktop — here are your key search updates from the first half of April! Google Search AI Overviews appearing more…

March wrapped up with a series of important updates in search. From Google's core algorithm rollout to testing new AI features and changes in Bing and paid media, here's what you need to know.…

For UK charities and nonprofits, the Google Ad Grant sounds like a dream: up to $10,000 per month in free Google Search advertising. And those who took advantage of the Grantspro scheme before its…

In late January 2025, Google launched Meridian, their new media mix model (MMM) platform designed to improve marketing attribution and measure the impact of budgets across channels — all while…