PPC

During their 2024 I/O conference held on May 14th, Google announced that they had begun rolling out a rebranded SGE (Search Generative Experience) throughout the US — and that more countries would…

AI for content production may have taken a dire hit since our last round-up. But, as a whole, artificial intelligence is becoming increasingly influential in the digital marketing arena. In this…

On July 1, 2024, Google will complete the decommissioning of Universal Analytics. This concludes an incremental sunsetting process that began in Q1 of 2023.  During this period, Google has been…

Artificial intelligence was the talk of 2023, and, as we progress into the new year, the market is becoming increasingly saturated with AI tools for this, that and everything! While the AI boom…

When a PPC campaign doesn’t go to plan, it can be difficult to know why - or where to start in getting it back on track. You had your ad copy ready, you set a budget, and your creatives were, in…