PPC

As Google Ads did in 2020, Meta has announced it will soon apply new “location fees” to ads delivered in specific jurisdictions. These fees are designed to cover the cost of Digital Services Taxes (…

With some Google Ads deadlines looming, March is shaping up to be crucial for advertisers. Plus, a new “Ask Maps” feature (essentially AI Mode within Google Maps) is shaking up local search. We…

February was another busy month in search, bringing a mixture of welcome news and fresh challenges for website owners, publishers, marketers, advertisers, and content creators. Here we spotlight the…

Many charities are under increasing pressure to do more with less. Marketing budgets are tight, teams are stretched, and every pound spent needs to show value. Yet, data, one of the most powerful…

Shifts in consumer behaviour, AI-driven search results, and regular search engine algorithm updates are creating a challenging digital environment. For many brands, organic visibility is dropping,…