PPC

When a PPC campaign doesn’t go to plan, it can be difficult to know why - or where to start in getting it back on track. You had your ad copy ready, you set a budget, and your creatives were, in…

Promoting your business has never been easier with paid social advertising. Highly targeted campaigns can be launched to highly engaged audiences, driving results in a matter of minutes. But with a…

We’re living through tumultuous times, with the threat of a recession looming and a perfect storm of ‘polycrises’ taking place globally – marketers and businesses are under pressure to make their…

Google’s 2% UK Digital Services Tax has been in place since 1st November 2020, but the charge is now being applied to ads served in additional countries outside of the UK. More information about…

As the saying goes – you can lead a horse to water, but if your landing page doesn’t tell them exactly what’s on offer, then you’ll lose the conversion. Landing pages are a crucial part of your PPC…