PPC

The latter half of June, while not as consequential as the first, brought several important search developments.  For instance, Google hit us with yet another algorithm update, and the CMA hit…

We’ve classed most of the updates in this round-up as must-reads, which gives you an idea of just how big June is shaping up to be in Search. From Google’s May core update wrapping up to AI…

With a new broad core update, a reimagined Google search bar, and several platform developments, May was an incredibly busy month in Search. We’ve gone through everything, filtered out the noise,…

Google’s AI Overviews (AIO) has been a disruptive force in search marketing since its genesis. There have been significant changes in the past, such as the September 2023 HCU update, but none have…

April brought another wave of change across search, with AI continuing to reshape both organic visibility and paid performance. Here’s what mattered last month and what it means in practice. Updates…