SEO

The digital marketing world is on the verge of the next big shift in analytics. Data collection methods are evolving, as are user search behaviours, and your tried and tested KPIs may no longer…

July was a busy, busy month for the Search Industry, with updates arriving almost every day. In this post, we discuss the most important search industry developments, giving you the key details…

During their 2024 I/O conference held on May 14th, Google announced that they had begun rolling out a rebranded SGE (Search Generative Experience) throughout the US — and that more countries would…

AI for content production may have taken a dire hit since our last round-up. But, as a whole, artificial intelligence is becoming increasingly influential in the digital marketing arena. In this…

Initially planned as a modest 10-day rollout, Google’s March 2024 core algorithm update took a full 45 days to complete — which gives you an idea of just how significant it really was, is, and as we…