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Local SEO

A smartphone on Google Maps showing a map pin.
Understanding recent Google Business Profile updates
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Following a sequence of unusually frequent updates, several aspects of Google Business Profile (GBP) now function differently. From new reporting mechanisms for familiar metrics to changes in…
A storefront graphic with a map pin and star in the window, and a hand receiving pound sign on the door.
Could Google Business Profile become a paid service in 2024/25?
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Over the past year, Google has implemented several major updates to Business Profile (formerly Google My Business). And while no public announcements have been made as to the overarching purpose of…
Person holding a mobile phone with a screen of Google My Business.
How to Improve Local Visibility with Google My Business
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Google takes into account many different factors when it decides which businesses and websites rank for search queries. In recent years the biggest influence on local search results has been Google…