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3 graphic representations of major search updates from January 2026 against a sky-like blue background
January 2026 search industry updates
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With search companies eager to hit the ground running in 2026, January was incredibly busy for the industry, bringing a wide range of key developments, including big moves in agentic search,…
An image with a background split vertically 50-50 green and white. The green half says 'Q3 2025' with a search bar graphic beneath showing the query 'Marketing Matters'. The white half says 'A TL;DR Guide'.
Marketing Matters: Q3 2025
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Q3 in search, social, and AI: updates you need to know, from Google spam crackdowns to AI Mode expansions, paid media shifts, and evolving user behaviour. SEO June 2025 Core Update (Jun 30–Jul 17…
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Google Business Profile video verification - full guide
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Google is asking an increasing number of account holders to authenticate their Business Profiles, with video verification - as opposed to traditional phone or email verification. The video you…
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Understanding recent Google Business Profile updates
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Following a sequence of unusually frequent updates, several aspects of Google Business Profile (GBP) now function differently. From new reporting mechanisms for familiar metrics to changes in…
A storefront graphic with a map pin and star in the window, and a hand receiving pound sign on the door.
Could Google Business Profile become a paid service in 2024/25?
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Over the past year, Google has implemented several major updates to Business Profile (formerly Google My Business). And while no public announcements have been made as to the overarching purpose of…