Local SEO

For years, Google Business Profiles (GBPs) have been a cornerstone of local SEO strategy, driving calls, bookings, direction requests, and website visits directly from the search results page.…

With search companies eager to hit the ground running in 2026, January was incredibly busy for the industry, bringing a wide range of key developments, including big moves in agentic search,…

Q3 in search, social, and AI: updates you need to know, from Google spam crackdowns to AI Mode expansions, paid media shifts, and evolving user behaviour. SEO June 2025 Core Update (Jun 30–Jul 17…

Google is asking an increasing number of account holders to authenticate their Business Profiles, with video verification - as opposed to traditional phone or email verification. The video you…

Following a sequence of unusually frequent updates, several aspects of Google Business Profile (GBP) now function differently. From new reporting mechanisms for familiar metrics to changes in…