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Flat-style illustration showing three icons: a Chrome warning symbol, an OpenAI browser window, and a Microsoft logo with a dollar sign, on a pale background.
October 2025 search industry updates
SEO , PPC , AI 12 MIN READ
With Google’s ongoing AI upgrades, OpenAI’s browser launch, and Microsoft tightening control across Bing and Ads, October was a busy month in search. Below, we’ve rounded up the most significant developments and explain their implications for digital strategy. Updates are colour-coded by…
BY: Zach Jackson
Laptop showing Google Image search of trees
SEO , Google update 2 MIN READ
Google Updates Desktop Image Search
BY: David Hyde
Google search on an iPad, with a keyboard
SEO , Google update 5 MIN READ
An Introduction to Google’s RankBrain
BY: David Hyde
Facebook on an iPhone next to a laptop
Social Media , Facebook 2 MIN READ
Facebook Launches New Privacy Feature
BY: Yasmin Newell

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Code showing on a laptop screen
SEO , Google update , Link Building 2 MIN READ
Google Changes No-Follow Link Attributes
BY: David Hyde
Hands typing on a MacBook computer
PPC 4 MIN READ
An Introduction to Google Ads Quality Score
BY: James Gibson
Laptop with Google search on screen
SEO 8 MIN READ
10 Important Google Ranking Factors
BY: David Hyde
Google Logo on building - CC BY-SA 2.0 Ben Nuttall
SEO , Google update 3 MIN READ
Google Announces Major Update – it’s called BERT
BY: David Hyde
The Facebook login website page on a laptop, next to a lavender plant
Social Media , Facebook 2 MIN READ
Facebook Pay Launches in the US
BY: Yasmin Newell
Someone using a laptop, on a desk - whilst holding a phone
SEO 5 MIN READ
What is bounce rate – and why does it matter?
BY: David Hyde