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Three flat-style illustrations showing a Google search update dashboard, AI personalisation on mobile, and ChatGPT local results, on a pale professional background.
December-end 2025 search industry updates
15 MIN READ
While many of us were winding down to enjoy the Christmas period, Search had decidedly different plans, with the latter half of December bringing several major updates, including a progress check on AI Mode personalisation, and OpenAI planning the shape of ads in ChatGPT. Updates are colour coded…
BY: Zach Jackson
Google Ads logo on a smartphone screen
PPC 3 MIN READ
Google Ads passes on 2% Digital Services Tax to UK Advertisers
BY: Jerry Donegan
A phone showing Instagram, on top of a notepad with a pen
Social Media 6 MIN READ
Organic Social Media – RIP?
BY: Yasmin Newell
Image of a women using an Apple laptop at a desk
SEO , Google update 3 MIN READ
Google Search Fluctuates After Update
BY: David Hyde

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